How To Use Customer Feedback: Priority and Roadmaps
Bridge the gap between feedback and value by prioritizing feature requests in a way that works for your customers and your product.
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Customer Communication Process: Why Being Myopic Is the Biggest Mistake You Can Make
Just creating and sending impeccable transactional emails isn't going to get you anywhere.
Continue ReadingHow To Use Customer Feedback: Problem vs Pain
Bridge the gap between feedback and value by differentiating between problem and pain. Learn how to tie feedback to job to create maximum value.
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The Ultimate SaaS Metric is No Friend of Reality
A lone figure that can account for everything a SaaS business does? What does it look like? Can there be one?
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Clearing The Financing Hump When You’re a ‘Non-VC-Compatible’ SaaS Company
Being 'Non-VC-compatible' shouldn't become the exit sign for opportunities. Here are some alternative SaaS financing options that you should know about.
Continue ReadingRethinking Transactional Emails - How to Ace Them, and Why You Should Do It
There's more to transactional emails than you think. Here's how to strike gold with them.
Continue ReadingFailed Payments and Involuntary Churn - The Definitive Guide
Implement these tactics at every stage of the payment failure life cycle to optimize your revenue recovery, recover as many failed payments as possible, and fight involuntary churn.
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From Unit Economics To Negative Churn: Hitchhiking To SaaS Growth
From Unit Economics to expansion MRR to negative churn, meet the SaaS characters and metrics that make, break and change the course of your SaaS growth journey.
Continue ReadingSaaS Metrics: It's never about the numbers. It's what we make of them.
SaaS metrics tell us what happened, when it happened, and leave us longing for the why. How do we make of them, what we make of them? Let’s find out.
Continue ReadingHow to Experiment with SaaS Pricing Strategies - Teardowns of Shopify, Zendesk, and StatusPage
Learn how how these well-known SaaS players plan, test, learn, repeat, and nail their pricing games every year.
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