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How To Use Customer Feedback: Priority and Roadmaps

Customer Feedback - Roadmaps

Bridge the gap between feedback and value by prioritizing feature requests in a way that works for your customers and your product.

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Written By
Yohann Kunders


Customer Communication Process: Why Being Myopic Is the Biggest Mistake You Can Make

Customer Communication Process

Just creating and sending impeccable transactional emails isn't going to get you anywhere.

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Written By
Sadhana Balaji


How To Use Customer Feedback: Problem vs Pain

Customer Feedback

Bridge the gap between feedback and value by differentiating between problem and pain. Learn how to tie feedback to job to create maximum value.

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Written By
Yohann Kunders


The Ultimate SaaS Metric is No Friend of Reality

Saas Metrics - Reality

A lone figure that can account for everything a SaaS business does? What does it look like? Can there be one?

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Written By
Akash Sharma


Clearing The Financing Hump When You’re a ‘Non-VC-Compatible’ SaaS Company

Clearing The Financing Hump When You’re a ‘Non-VC-Compatible’ SaaS Company

Being 'Non-VC-compatible' shouldn't become the exit sign for opportunities. Here are some alternative SaaS financing options that you should know about.

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Written By
Molly Otter


Rethinking Transactional Emails - How to Ace Them, and Why You Should Do It

Ultimate guide transactional emails

There's more to transactional emails than you think. Here's how to strike gold with them.

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Written By
Sadhana Balaji


Failed Payments and Involuntary Churn - The Definitive Guide

Failed payments and involuntary churn

Implement these tactics at every stage of the payment failure life cycle to optimize your revenue recovery, recover as many failed payments as possible, and fight involuntary churn.

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Written By
Yohann Kunders


From Unit Economics To Negative Churn: Hitchhiking To SaaS Growth

The singularity of Negative Churn

From Unit Economics to expansion MRR to negative churn, meet the SaaS characters and metrics that make, break and change the course of your SaaS growth journey.

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Written By
Sharan Suresh


SaaS Metrics: It's never about the numbers. It's what we make of them.

Saas Metrics

SaaS metrics tell us what happened, when it happened, and leave us longing for the why. How do we make of them, what we make of them? Let’s find out.

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Written By
Akash Sharma


How to Experiment with SaaS Pricing Strategies - Teardowns of Shopify, Zendesk, and StatusPage

Saas Pricing Strategies

Learn how how these well-known SaaS players plan, test, learn, repeat, and nail their pricing games every year.

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Written By
Sadhana Balaji