Friction Isn't Always the Bad Guy in User Experience
How friction improves UX in SaaS, how it helped Chargebee's onboarding and activation flows, and the right way to handle positive, purpose-driven friction.
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Aristotle’s SaaS: A Compendium of Advice for Understanding The Customer Lifecycle
How does a SaaS journey begin, what makes it last, and what leads it towards an untimely death.
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How To Use Customer Feedback: Priority and Roadmaps
Bridge the gap between feedback and value by prioritizing feature requests in a way that works for your customers and your product.
Continue ReadingSaaS Process Flows, Myopia, and Seeing the Elephant as a Whole
Just creating and sending impeccable transactional emails isn't going to get you anywhere.
Continue ReadingHow To Use Customer Feedback: Problem vs Pain
Bridge the gap between feedback and value by differentiating between problem and pain. Learn how to tie feedback to job to create maximum value.
Continue ReadingThe Ultimate SaaS Metric is No Friend of Reality
A lone figure that can account for everything a SaaS business does? What does it look like? Can there be one?
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Clearing The Financing Hump When You’re a ‘Non-VC-Compatible’ SaaS Company
Being 'Non-VC-compatible' shouldn't become the exit sign for opportunities. Here are some alternative SaaS financing options that you should know about.
Continue ReadingRethinking Transactional Emails - How to Ace Them, and Why You Should Do It
There's more to transactional emails than you think. Here's how to strike gold with them.
Continue ReadingFailed Payments and Involuntary Churn - The Definitive Guide
Implement these tactics at every stage of the payment failure life cycle to optimize your revenue recovery, recover as many failed payments as possible, and fight involuntary churn.
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From Unit Economics To Negative Churn: Hitchhiking To SaaS Growth
From Unit Economics to expansion MRR to negative churn, meet the SaaS characters and metrics that make, break and change the course of your SaaS growth journey.
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