Sinduja Pk

I am the human version of Daria Morgendorffer minus the glasses | Marketing specialist @ Chargebee

Adaptive Sophistication: The New Age Mantra for Growth

Friedrich Nietzsche, the German philosopher, famously said: “That which does not kill us makes us stronger.” This was true of adaptive businesses that not only survived the onslaught of the pandemic but also emerged stronger from it.  These resilient companies relied on business model innovations and reinvented themselves to adapt to the challenges and leverage …

The Unspoken Truth about SaaS Scaling: Product-led Growth

At Chargebee’s marketing team, we use an application called Notion to take notes and create databases. This year, while working cross-functional, I suggested the other teams use Notion for ease of collaboration. The app’s short learning curve strengthened my argument, and soon most of our departments were using Notion. In a few months, we had …