Sriya Srinivasan

Content Writer | Marketer

A Deep Dive Into Value Based Pricing

A common thread connecting all great companies is the presence of a loyal customer base. Additionally, these companies also share the feats of massive profits and hyper-growth – and one of the factors for their success is value based pricing.

10 Customer Retention Strategies to Up Your Retention Game

The first challenge for any company is to get customers to believe in them and take the first step to subscribe to their product. Once you have a solid customer base, then starts the next challenge — customer retention. Customer retention is the scale on which your customers’ value for your products and services is …