Sriya Srinivasan

Analyst at heart, curious, partial to coffee, chocolates and sarcasm

Everything You Need to Know About Headless Commerce

Today, customers expect a seamless experience across channels and touchpoints, whether through mobile, IoT devices, or Progressive Web Apps (PWA). eCommerce businesses need to keep up with the expectations to deliver long-term value by providing customers with integrated and personalized shopping experiences. Providing great micro-experiences across the entire customer journey, at scale, is daunting, especially …