User onboarding emails are built around buttons that lure users to the app. Here's how you can build your emails around something better—user/product fit.
Lessons from Michelin, Google, and certain other SaaS companies that got their pricing right.
There are three strategies you can use to turn good questions into good asks—gradual engagement, information priming, and immediate impact delivery.
Is growth an inevitable outcome of the SaaS model? Of course, not. But what does data tell us about companies that are making it so? Let’s find out.
Scaling your SaaS billing system can be complex. Here’s the guide to making sure your subscriptions don’t suffer for it.
How friction improves UX in SaaS, how it helped Chargebee’s onboarding and activation flows, and the right way to handle positive, purpose-driven friction.
Bridge the gap between feedback and value by prioritizing feature requests in a way that works for your customers and your product.
Learn how how these well-known SaaS players plan, test, learn, repeat, and nail their pricing games every year.
Product discovery doesn’t just happen. One has to cast the net of dedicated research to catch ideas. Ideas in the waiting. Ideas seeking patterns. Learn how to go about it.
How viable is the freemium model for SaaS businesses? When does it work wonders and when does it backfire?
Every new conversation with a customer, opens up a new perspective. A new thought. A new idea. A new anti-library.
A bird’s eye view of how Google Analytics can help SaaS businesses at each step of the customer funnel – using the AARRR model.