Staying the Course through Uncertainties: SaaS Metrics and KPIs for the Pandemic Era
In these turbulent times, here’s a quick guide about what SaaS metrics and KPIs to track to stay ahead.
Bookings vs Billings vs Revenue: Simplifying the Top-Line SaaS Metrics
It’s a regular Tuesday. Or it could have been, but you’ve just been given the task of preparing a revenue report. There’s a plethora of jargon and definitions. Suddenly, terms like ‘bookings’ and ‘billings’ start sounding the same. And terms like ‘collections’ and ‘recurring revenue’ only add to the confusion.
Why SaaS Finance Controllers Deserve a Seat at The Table
As a finance controller in SaaS, you’re no longer just a backstage coordinator.
How to Account for Revenues and Expenses with Annual Contracts in SaaS
Annual contracts in SaaS is the way forward, according to many experts. But how do you look at annual contracts in the context of revenues and cash flows? And how do you align it with ASC 606/IFRS 15?
6 ways your recurring billing system can drive your customer acquisition metrics
Billing systems are evolving to be more than invoicing utilities – they can be leveraged to acquire more customers. Here are six ways that you can use your billing system to widen your funnel.
Failed Payments and Involuntary Churn – The Definitive Guide
Implement these tactics at every stage of the payment failure life cycle to optimize your revenue recovery, recover as many failed payments as possible, and fight involuntary churn.
From Unit Economics To Negative Churn: Hitchhiking To SaaS Growth
From Unit Economics to expansion MRR to negative churn, meet the SaaS characters and metrics that make, break and change the course of your SaaS growth journey.
SaaS Metrics: It’s never about the numbers. It’s what we make of them.
SaaS metrics tell us what happened, when it happened, and leave us longing for the why. How do we make of them, what we make of them? Let’s find out.
Google Analytics For Particularly Curious SaaS People
A bird’s eye view of how Google Analytics can help SaaS businesses at each step of the customer funnel – using the AARRR model.
Google Analytics Hacks for Subscription Businesses
A comprehensive guide to google analytics – how to use metrics, goals, dashboards and reports to make the most of your data for every stage of your customer life-cycle.
7 Essential SaaS Analytics Tools For Subscription Businesses
Is your subscription business heading in the right direction? Here are 5 analytics tools to help you answer that.