Staying the Course through Uncertainties: SaaS Metrics and KPIs for the Pandemic Era
In these turbulent times, here’s a quick guide about what SaaS metrics and KPIs to track to stay ahead.
In these turbulent times, here’s a quick guide about what SaaS metrics and KPIs to track to stay ahead.
It’s a regular Tuesday. Or it could have been, but you’ve just been given the task of preparing a revenue report. There’s a plethora of jargon and definitions. Suddenly, terms like ‘bookings’ and ‘billings’ start sounding the same. And terms like ‘collections’ and ‘recurring revenue’ only add to the confusion.
As a finance controller in SaaS, you’re no longer just a backstage coordinator.
Annual contracts in SaaS is the way forward, according to many experts. But how do you look at annual contracts in the context of revenues and cash flows? And how do you align it with ASC 606/IFRS 15?
Billing systems are evolving to be more than invoicing utilities – they can be leveraged to acquire more customers. Here are six ways that you can use your billing system to widen your funnel.
Implement these tactics at every stage of the payment failure life cycle to optimize your revenue recovery, recover as many failed payments as possible, and fight involuntary churn.
From Unit Economics to expansion MRR to negative churn, meet the SaaS characters and metrics that make, break and change the course of your SaaS growth journey.
SaaS metrics tell us what happened, when it happened, and leave us longing for the why. How do we make of them, what we make of them? Let’s find out.
A bird’s eye view of how Google Analytics can help SaaS businesses at each step of the customer funnel – using the AARRR model.
A comprehensive guide to google analytics – how to use metrics, goals, dashboards and reports to make the most of your data for every stage of your customer life-cycle.
Is your subscription business heading in the right direction? Here are 5 analytics tools to help you answer that.