Billing systems are evolving to be more than invoicing utilities – they can be leveraged to acquire more customers. Here are six ways that you can use your billing system to widen your funnel.
Implement these tactics at every stage of the payment failure life cycle to optimize your revenue recovery, recover as many failed payments as possible, and fight involuntary churn.
From Unit Economics to expansion MRR to negative churn, meet the SaaS characters and metrics that make, break and change the course of your SaaS growth journey.
SaaS metrics tell us what happened, when it happened, and leave us longing for the why. How do we make of them, what we make of them? Let’s find out.
A bird’s eye view of how Google Analytics can help SaaS businesses at each step of the customer funnel – using the AARRR model.
A comprehensive guide to google analytics – how to use metrics, goals, dashboards and reports to make the most of your data for every stage of your customer life-cycle.
Is your subscription business heading in the right direction? Here are 5 analytics tools to help you answer that.
Each time you look at churn, you should keep in mind that a considerable portion of it - can easily be prevented. Do you know what it is and what to do about it?
When it comes to business metrics, there are hundreds of them out there, you can narrow them down to few key performance indicators based on the type of business.
Learn how customer life time value and customer acquisition cost determines the health of your SaaS business.