Google Analytics For Particularly Curious SaaS People
A bird’s eye view of how Google Analytics can help SaaS businesses at each step of the customer funnel – using the AARRR model.
Google Analytics Hacks for Subscription Businesses
A comprehensive guide to google analytics – how to use metrics, goals, dashboards and reports to make the most of your data for every stage of your customer life-cycle.
7 Essential SaaS Analytics Tools For Subscription Businesses
Is your subscription business heading in the right direction? Here are 5 analytics tools to help you answer that.
How to Reduce Churn with Payments: Dunning Management Revisited
Each time you look at churn, you should keep in mind that a considerable portion of it - can easily be prevented. Do you know what it is and what to do about it?
Citizen Kane, Woolly Bear Caterpillars and The Search for The Right Metric
When it comes to business metrics, there are hundreds of them out there, you can narrow them down to few key performance indicators based on the type of business.
What is Customer Lifetime Value (CLV)? Why is it an Important SaaS Metric?
Learn how customer life time value and customer acquisition cost determines the health of your SaaS business.