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The Case Against The ‘Back To App’ Button In User Onboarding Emails

User onboarding emails are built around buttons that lure users to the app. Here's how you can build your emails around something better—user/product fit.

The Unspoken Truth about SaaS Scaling: Product-led Growth

At Chargebee’s marketing team, we use an application called Notion to take notes and create databases. This year, while working cross-functional, I suggested the other teams use Notion for ease of collaboration. The app’s short learning curve strengthened my argument, and soon most of our departments were using Notion. In a few months, we had …