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The Case Against The ‘Back To App’ Button In User Onboarding Emails
User onboarding emails are built around buttons that lure users to the app. Here's how you can build your emails around something better—user/product fit.
Yesterday Was The Same: Environment’s Unchanging Impact and What Software Makers Can Learn From It
What surrounds us, affects us. What we design, they say, designs us back. Environments are the silent wardens of almost everything.
The underrated magic of startup pivots
Understanding what makes pivots work isn’t just for startups. Because the ideas that they are built upon, concern: making things, failing, and succeeding.
Minimum Viable UX: A Guide for SaaS Design
Know the bare essentials of UX design for building your SaaS app.
Robbing from The Past and Other Timeless Lessons from Design Heroes
A collection of lessons from famous designers, earned over decades of designing things.
How To Prioritize Product Feature Development: Create Software, Not Bloatware
What the world’s most celebrated cuisiniers can teach the SaaS industry about product feature prioritization.
The White Moon and What Products Have To Say
Most products speak a language. How often does it reflect what we care about?
Mobile-first SaaS, Slow Hunches, and The Perils of Trend-Hopping
Why mobile’s charms are still shut off from the enterprise world, and why that’s alright.
Webhooks – the Winning Recipe to Get Them Right
How to implement webhooks, the right way, for the right functions – concoctions from Freshdesk, Salesforce, PayPal, and us.
The 3 Step Framework for Designing Better Products
Why do some products work better than others? Why do people just get them?
What You Need to Know Before Building a Subscription Billing Software
Building a subscription billing system internally is like creating a product within your own product which can get in the way of your growth or customer experience.