“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” – Steve Jobs.
No better words can describe the need for an aesthetic and graceful design the web seems to be obsessed about. With this in mind, our latest new visual feature at ChargeBee is the option to customize and apply themes to your hosted payment pages. Really? Yes! Now you can spice up your hosted pages and give your customers that “wow” visual experience on checkout.
Just adding your company logo, text and header color to your checkout page is a thing of the past. Hosted page customization is now possible and easy!
But Why Themes?
It is a well known fact that giving your potential buyers a great checkout experience does increase your probability of making the sale. And one of the most important pages that convert is the checkout page. The level of visual appeal and assurance that you give your customers here could be their deciding factor on whether to click on the “Sign up” button or not.
Few things a checkout page must have:
A page that looks similar to or matches the overall theme of your website.
Information on when and how much they will be charged.
A mention of services like “Free Shipping”, “Trial Period” or “Money Back Guarantee” is always a good thing.
Emphasis on the security messages to let users know the transaction will be safe (secure seals).
Any additional information about the purchase or terms that the buyer should be aware of (privacy & return policy).
Having taken all of the above into consideration and the over-whelming feedback from our customers, we’re excited to release the customization option for your hosted pages.
With just a few clicks, make your hosted page look like it is a part of your website and give your customers the in-app feeling that was only possible with a developer’s help before. You can select and apply one of our pre-configured themes or download and customize them to match your website’s look and feel.
The themes have been built on top of Twitter’s Bootstrap framework. We’ve used this framework because it is world-renowned and it gives you the flexibility to reformat the page responsively for a better viewing experience on mobile devices.
The themes are mobile ready for use on any device (PCs, cell phones and tablets) and we built a preview feature to go with it.
A recent study by meanpath indicates that 1% of the web is powered by Twitter Bootstrap. That’s about 981,608 websites!
We have a couple of themes uploaded with different layouts and contents. So if you do need to give your customers additional info by adding or optimizing the content of the page before checkout, you can certainly do that.
You can upload a maximum of 12 custom themes, and you can switch between them when needed. These themes can be applied to the sign up page as well as the update payment details page. For users who do not want to customize themes, and want stick to the old school style, our “Plain Jane” hosted page look will always be there to go back to.
Here’s more on themes for hosted pages.
We’d love to hear from you. Please let us know what you think of this new feature on the comments section below or if you have an idea in mind, email us at firstname.lastname@example.org.
If you’ve customized and uploaded a custom theme, and would like have them to be listed as one of the featured themes, please email us.
– “ChargeBee. Helping you maximize your profits, one feature at a time!”
A must read blog from KISSmetrics about ways to help increase conversion rates through hosted pages. Read about it here.