There are two paths companies can take. Path A starts out with a focus on killer retention followed by revenue growth. Path B builds awesome revenue growth with retention coming later.
What kind of company should you be?
I’ve been thinking about this question ever since I heard Mark Roberge, former CRO of Hubspot, lay out these two paths at SaaStr. I made my case for path A on stage at the Growth Marketing Conference in Toronto. To help companies see beyond the acquisition-first path to growth, they must follow a blueprint for retention success, track the right metrics and build a systematic approach to measuring and saving customers. I believe Chargebee Retention (erstwhile Brightback) continues to make that possible even to this day.
I had a great time chatting with Suneel Bhatt – GM at Crazy Egg and the shared learnings from the conversation, continue to influence how we think of helping our customers at Chargebee Retention proactively handle their subscription growth and customer retention engines today.
Learn more about what we do at Chargebee Retention here.