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Putting the User Back in User Onboarding
Figuring out what makes it into your user onboarding flow is incredibly hard. Here’s the gap we discovered in user onboarding and the framework we developed to bridge it.
Recurring billing for customer relationships that last
Lasting customer relationships sit at the heart of SaaS growth. In an increasingly competitive market, your billing system can be the wild card you never knew you had, helping you deliver the product you’ve poured your heart into all the better.
The Best Way to Win the Freemium Model Is by Challenging the Very Model Itself
Lessons from Cirque du Soleil, AWS, and Chargebee’s personal bouts with the elusive model.
6 ways your billing system can drive your customer acquisition metrics
Billing systems are evolving to be more than invoicing utilities – they can be leveraged to acquire more customers. Here are six ways that you can use your billing system to widen your funnel.
Unhacking SaaS growth and rethinking recurring billing’s role in it
Behind the question of whether a billing system can help your SaaS business grow is the question of what it means for a SaaS business to grow. This guide tackles both — it creates a model you can use to approach SaaS growth and a 360-degree view of how your billing system fits into it.
Scaling SaaS Billing: How To Plan For The Insanity
Scaling your SaaS billing system can be complex. Here’s the guide to making sure your subscriptions don’t suffer for it.
Friction Isn’t Always the Bad Guy in User Experience
How friction improves UX in SaaS, how it helped Chargebee’s onboarding and activation flows, and the right way to handle positive, purpose-driven friction.
Aristotle’s SaaS: A Compendium of Advice for Understanding The Customer Lifecycle
How does a SaaS journey begin, what makes it last, and what leads it towards an untimely death.
How To Use Customer Feedback: Priority and Roadmaps
Bridge the gap between feedback and value by prioritizing feature requests in a way that works for your customers and your product.
SaaS Process Flows, Myopia, and Seeing the Elephant as a Whole
Just creating and sending impeccable transactional emails isn’t going to get you anywhere.
How To Use Customer Feedback: Problem vs Pain
Bridge the gap between feedback and value by differentiating between problem and pain. Learn how to tie feedback to job to create maximum value.
The Ultimate SaaS Metric is No Friend of Reality
A lone figure that can account for everything a SaaS business does? What does it look like? Can there be one?