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Spring ’23 Product Updates: Unlock the Right Growth Levers to Thrive Through Economic Uncertainty

The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential.  While it may be challenging to acquire new customers, it’s not impossible to ride out …

Payment Failures: A Threat to Your Subscription Business’s Long-Term Success

Have you noticed an uptick in payment failures lately? If so, you’re not alone.  According to a survey by Chargebee, payment failures are now a top concern for 41% of subscription-based businesses, outranking customer acquisition. ⚠️ The same survey found that 45% of subscription-based businesses spend at least 5 hours per week managing failed payments. …

Customer Exit Surveys: Best Practices, Questions and Types

All SaaS companies grapple with the uncomfortable reality of customer churn. If only you knew (for sure) why your customers were leaving, you’d pull out all the stops to fix the leaky bucket. A customer exit survey, a common tool to collect feedback from existing customers, can help tell you what pain points require immediate …

How to Use Cancellation Surveys to Reduce Churn

Most businesses treat customer cancellation surveys as a means to collect terminal customer feedback, without realizing how important it is in supporting your retention engine at the moment of cancellation. Sure, the analytics is a great assist against possible future churn. But, there are more immediate impacts that often go undetected, and hence, underutilized. More …

A Complete Guide to Subscription Revenue Forecasting

Accurate revenue forecasting is crucial for every business as it informs future valuations, dictates expenses, improves conversions, and even helps navigate economic uncertainty.  However, accurately predicting revenue can be challenging, particularly for subscription-based businesses, as they need to account for churn, revenue leakage, and upgrades/ downgrades across their billing engine, or marketing and sales pipeline, …

CFO vs Finance Controller: Who(m) Does your SaaS Business Need?

Well, this is one of those questions that has no short answer.  The shortest way to describe the difference between the CFO and the controller role is this quote from a research report by EY: ‘The difference between the CFO and the financial controller is that the latter is more like the financial operating officer. …

What Is Revenue Leakage? 5 Ways to Keep Your Revenue Watertight

It’s estimated that 42% of businesses experience revenue leakage, sometimes at a staggering rate. In fact, companies lose an average of 9% of their annual revenue through revenue leakage. Which is disappointing, since money lost in leakage is essentially what your business should have rightfully earned. Fortunately, there are solutions that can plug those gaps. …