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The Case Against The ‘Back To App’ Button In User Onboarding Emails

User onboarding emails are built around buttons that lure users to the app. Here's how you can build your emails around something better—user/product fit.

Learnings in usability design

Here’s a simple rule for web usability – Don’t make them think. First impressions count. Often, way more than you’d imagine. Your acquisition efforts will go in vain if your site’s usability sucks. These are 5 vital lessons that I’ve learnt so far.

API design for integrating SAAS services

APIs are powerful. They’ve opened endless opportunities for startups. What all should one factor in before designing an API? Why is security a major concern? Let’s find out.