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The Case Against The ‘Back To App’ Button In User Onboarding Emails

User onboarding emails are built around buttons that lure users to the app. Here's how you can build your emails around something better—user/product fit.

API design for integrating SAAS services

APIs are powerful. They’ve opened endless opportunities for startups. What all should one factor in before designing an API? Why is security a major concern? Let’s find out.

Wish us all the luck for our startup – ChargeBee.

As sun rose on 15th of June 2011. There was something different about it, it carried hope and promise, we felt the way sailors feel as they embark on a quest, a feeling that permeated the ends of our senses, a feeling that you get when you make ideas happen. Our startup’s journey has begun.