The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential. While it may be challenging to acquire new customers, it’s not impossible to ride out …
Without in-depth insight on how users interact with your SaaS product, it’ll be tough to nail customer success. Here’s why you need to track user interaction.
In this new series, my aim is to make SaaS Metrics very simple to understand. Here’s step 2 in the series where we decode ARPU or Average Revenue Per User.
When it comes to SaaS, product management is more than just building a good product. Take a look at this curated list of 15 great articles on the topic.
SaaS companies need a lot of “behind the scenes” work to get their products known in the market. Here is a curated a list of resources that will help to kickstart and augment your efforts.
While starting up there are a lot of things to take into consideration. We thought we could make that process easier for you. Here are some applications to help you get started.
‘Chargebacks!’ The chiefest and the greatest terror filling phenomenon of online merchants worldwide. If you haven’t heard of chargebacks before and assumed they were just too insignificant to be mentioned, you are gravely mistaken because sooner or later you will have your chargeback horror story to tell. Here’s few things to arm you better against chargebacks.
Winning the marketing game with social media is all about adding value to your prospects. Whether your goals is to improve customer service, drive traffic or get more sales, the bottom line is that your activities should be related at making the lives of your target prospects easier.
Here are some challenges you might run into if you’re going with an external billing solution.
Honestly, building a successful SaaS business is more of hard work, long nights with coffee and the constant pressure to match up to or outperform competitors. The sad truth is that 80 percent of the successful SaaS startup stories you will hear, you never get the other side of the story. The advantages of a recurring revenue business model are clear. However, is the business model a magic pill to success?
Content marketing involves more than just creating content for the sake of it. The marketing must be approached in a planned and targeted manner. An in-depth understanding of content marketing strategies and correct implementation is crucial to positive lead generation. Here are 10 major things you should know about content marketing for SaaS.
Customer Success Managers act as a bridge between traditional sales and customer service by proactively engaging customers and making sure they keep coming back to you. But at the end of the day, the subscription economy just reinforces one of the oldest truths in business; it pays to keep your customers happy. Literally.