The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential. While it may be challenging to acquire new customers, it’s not impossible to ride out …
Let’s talk branding. Majority of SaaS founders do not think about branding when building their apps. The assumption here usually is that if they build a good product, then customers will come by themselves.
Understanding your target market is crucial right from the beginning, to ensure your SaaS product’s success. So, how well do you know your target audience?
Customers are the lifeline of SaaS businesses and provide the recurring revenue. Therefore, there is a need for SaaS VPs and CEOs to focus their efforts on customer acquisition and retention, perhaps more than on other areas of the business. Here is why strategic communication with prospects is important for any subscription business.
While many businesses strive to outpace their competition on product development or differentiate themselves in pricing, successful companies are focusing on customer satisfaction. Below, we’ve compiled five companies from different industries that are trailblazers in customer service.
Whether you’re building or buying a recurring billing system, how it can handle these subscription scenarios will tell you how flexible it is
‘There is only one boss. The customer. And he can fire everyone in the company from the chairman on down, simply by spending his money somewhere else’ – Sam Walton. So why is it so important to focus on customer experience, especially in SaaS.
Ask, ask and keep asking – you just might get it!
‘When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.’ – Steve Jobs.
Over the past five years, hundreds of newspapers, magazines and journals have been discontinued as publishers see increased costs and diminishing revenues. And it is only over the last few years that more of these publishers have been experimenting with a paywall revenue model. Here’s a look at the major types of paywall models.
Launching a new product is expensive and time consuming – a good recurring billing solution can ease the pain. SaaS startups need to consider their needs to determine which billing system will be right for them.
Building an awesome product is great. But you need to build your audience from the start, not after you have finished creating your product.