The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential. While it may be challenging to acquire new customers, it’s not impossible to ride out …
Top 5 websites to get quality stock images for your blogs.
Everyone loves an underdog story. Here are a few reasons for the underdog to be compared with an established competitor.
ELV or Elektronisches Lastschriftverfahren is one of Germany’s most popular direct debit payment methods. Find out how it works, which payment gateways support it and whether you should offer it to your customers.
The cost of acquiring customers (CAC) and lifetime value (LTV) of the customer are among the most important metrics that SaaS companies have to keep tabs on. Ideally, you want to acquire customers with a higher LTV at a low CAC. Therefore, lead scoring becomes necessary to qualifying leads and ensuring higher ROI from the marketing budget spend. But what exactly is lead scoring and why is it important for your SaaS business to have one?
In the world of Saas, giving away things for free can be good for your brand. Here are some of the Do’s and Don’ts.
The causes and effects of chargebacks on a small business and everything you need to know.
Getting the right subscription payment gateway is crucial for the smooth flow of your business. But apart from processing payments, a payment gateway can’t address all the complex billing use cases that will inevitably arise as your subscriptions scale.
SaaS startups with lean marketing budgets that use PPC have to carefully watch their cost of acquiring customers to ensure they get positive ROI at the least cost. With PPC, companies can generate instant traffic and close sales depending on how targeted the leads are. However, PPC conversions can be affected by where the traffic is sent.
The uncommon SaaS metric Common Conversion Activity, how does it play a role in your business?
The important components of a Welcome email, that any SaaS provider should have while onboarding their customers.
The logo of a company is an integral part of branding. Informs you about the business and helps you remember it. So what are the elements that go into a perfect logo?