The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential. While it may be challenging to acquire new customers, it’s not impossible to ride out …
Missing out on pricing optimization, not considering the importance of key SaaS metrics and other common mistakes that’ll push you closer towards doomsday, not really, but it won’t be good when customers find out about your weaknesses and end up choosing another option.
Subscription based businesses have been around for quite some time, centuries, actually. Newspapers, magazines, groceries and a bunch of other traditional industries can now use internet’s power of reach to deliver their products and services globally.
A simple and intuitive UI, and a strong belief in assisting our users throughout their journey has helped us earn some love from our non-technical users.
As both YouTube and Microsoft are considering a move towards a subscription based business model, it’s evident that large tech companies believe that that’s where the future is.
Marketing automation is here to stay. Primarily because of the success that these companies have had and the way in which they’ve led the market with constant innovation and persistence to be the best in their niche.
Effectiveness is doing the right things and Efficiency is doing things right. – Scott Hanselman, Here’s a list of 5 great apps that we use to work efficiently.
You don’t get to hear a lot about Greece based startups. Possibly, because of a daunting economic recovery that Greece has to embark upon. Entrepreneurship could play a vital part in their economic resurgence.
Do you own your customer service operations? Or you’re planning to outsource it? In any industry, customer relationships are the pillars on which businesses are based. Focus on customer service becomes even more essential for SaaS businesses because of its recurring nature.
Startups in Spain usually face a roadblock when it comes to payment processing because there are no native options and the spanish banking system is traditional.
Aspiring entrepreneurs look up to 37 Signals for inspiration when it comes to everything that’s associated with running a startup, whether it’s their leadership, their product, their approach towards marketing or the unique take on bootstrapping. There are a lot of lessons to be learned from their gradual rise to the top.
For Recurring revenue based businesses, this might very well be godsend, It’s a methodical approach to ensure that sudden interruption of a service doesn’t occur, which will lead to better customer experiences.