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How Reducing Friction and Increasing Desire Led to a 100% Increase in Sign Ups

Is it a good strategy to borrow hacks from other startups? Let's find out.

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Written By
Akash Sharma


The Bos Creek Story - Building a Sustainable Subscription Commerce Business

From driving through the country for really high quality meats to 2500 shipments of high grassfed and pasture raised meats. Here's Glenn McElfresh's story on the journey of The Bos Creek.

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Written By
Glenn McElfresh


The 3 Step Framework for Designing Better Products

Why do some products work better than others? Why do people just get them?

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Written By
Akash Sharma


Are you prepared for the Holiday Season ahead? 3 Things you should be focusing on

Why now is the best time to prep your business for holiday season and 3 things to focus on.

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Written By
Akash Sharma


Lifetime Plans: It’s time to rethink their purpose

Lifetime Plans - Are they really worth the effort for businesses? Can consumers rely on a lifetime service that lasts a lifetime?

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Written By
Akash Sharma


About Saying Thank You - Introducing the 'Thank you' Page

Saying Thank you after a purchase has become an essential part of the hosted payment pages checkout process. So we built a feature to make it easier for businesses to do the same.

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Written By
Bhargavi P


Citizen Kane, Woolly Bear Caterpillars and The Search for The Right Metric

When it comes to business metrics, there are hundreds of them out there, you can narrow them down to few key performance indicators based on the type of business.

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Written By
Akash Sharma


Customer Acquisition Tactics for Startups on a Budget

By checking your customer acquisition metrics, you can narrow down on the techniques that result in the most customers, and concentrate on optimizing them them.

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Written By
John Solomon


21 marketing tips from startups that bootstrapped their way to success

Bootstrapping has its challenges. Here are 21 marketing tips from bootstrapped and successful startups.

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Written By
John Solomon


B2B Marketing Lessons: Getting Your First 100 Users Without Spending on Advertising

B2B marketing is hard. Now that you know the mediums to use and where to find the potential users, what can you today to get traction without spending on ads?

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Written By
John Solomon