Chargebee's SaaS Dispatch

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SaaS Branding: What Makes Your Startup Special?

Let’s talk branding. Majority of SaaS founders do not think about branding when building their apps. The assumption here usually is that if they build a good product, then customers will come by themselves.

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Written By
John Solomon


Change in scene in Australian payment gateway integration options.

The payment landscape in Australia is now going through a tremendous change with Stripe also entering the battle ground. Now the attractive payment gateway options for startups in Australia is comparable to that of USA.

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Written By
Bhargavi P


How to Identify Your SaaS Target Market

Understanding your target market is crucial right from the beginning, to ensure your SaaS product's success. So, how well do you know your target audience?

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Written By
John Solomon


Effective communication is key. What happens when you don't?

Customers are the lifeline of SaaS businesses and provide the recurring revenue. Therefore, there is a need for SaaS VPs and CEOs to focus their efforts on customer acquisition and retention, perhaps more than on other areas of the business. Here is why strategic communication with prospects is important for any subscription business.

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Written By
John Solomon


5 businesses that won with customer support as their primary differentiation

While many businesses strive to outpace their competition on product development or differentiate themselves in pricing, successful companies are focusing on customer satisfaction. Below, we’ve compiled five companies from different industries that are trailblazers in customer service.

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Written By
John Solomon


5 scenarios you should handle gracefully in your SAAS Recurring Billing Business

SaaS sales organization strategies can make or break your business at a specific point in time i.e. product creation or deployment, customer acquisition, company growth, maturity, etc. Below are 5 scenarios that can have a significant impact on the growth and profitability of SaaS businesses.

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Written By
John Solomon


Customer Experience & SAAS: What’s all the fuss about?

'There is only one boss. The customer. And he can fire everyone in the company from the chairman on down, simply by spending his money somewhere else' – Sam Walton. So why is it so important to focus on customer experience, especially in SaaS.

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Written By
Bhargavi P


When product management rules are broken – A day in the life of a startup.

Ask, ask and keep asking – you just might get it!

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Written By
Joe Daniel


New Feature: Customize your payment pages with themes

'When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.' – Steve Jobs.

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Written By
Joe Daniel


Subscription Trends in the Digital Media Industry

Over the past five years, hundreds of newspapers, magazines and journals have been discontinued as publishers see increased costs and diminishing revenues. And it is only over the last few years that more of these publishers have been experimenting with a paywall revenue model. Here's a look at the major types of paywall models.

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Written By
John Solomon