Chargebee's SaaS Dispatch

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How to win your customer’s head and heart

Customers are the lifeline of any SaaS business. Without paying customers, businesses growth comes to a halt and capital eventually runs out. Burnout becomes evident and staff morale goes down. You can therefore understand why having paying customers is crucial to the growth and sustainability of any business. Getting customers is easy, but how do you win them?

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Written By
John Solomon


Why plugging revenue leakage with standardized discounts is important in SaaS?

In the early stages of a startup it is the founding team that does most of the sales finding early adopters, influencers and evangelists.

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Written By
Bhargavi P


Challenges of Dating Subscription Site HowAboutWe

Gift boxes and food subscription businesses like Birch, Healthy Surprise, Tasterie and other may have made the news in 2012. However, they are not the only new wave of subscription models. One of the unique subscription businesses that was launched in 2012 is HowAboutWe for Couples, a curated local dating experiences business for couples. Let’s look at this unique subscription business.

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Written By
John Solomon


Adobe Fully Adopts Subscription Model With Creative Cloud

Adobe, one of the largest creative software services providers, is now fully pursuing a subscription business model. The company’s flagship product, Adobe Creative Suite, has been evolved to be accessible on the cloud on a subscription basis. What does this mean for creatives and other software services competitors?

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Written By
John Solomon


Storytelling: How it Inspires Engagement to Bring Growth

Everyone loves a good hero story. But how can a good narrative help you increase customer engagement?

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Written By
John Solomon


How to use Drip Marketing to your advantage in SaaS

Drip marketing helps brands stay relevant to their prospects and build relationships over time. To remain in a healthy state, SaaS businesses should strive to get customers at the lowest cost possible. Drip marketing gives SaaS founders an opportunity to establish their credibility in the market and convert leads to customers at a low cost. Let’s take a look at how drip marketing can work for your business.

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Written By
John Solomon


How to Avoid Churn and Identify Risk

All businesses go through a certain amount of churn. What are the different methods used out there to reduce churn?

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Written By
John Solomon


Custom fields – What salesforce did right & benefits

Salesforce custom fields can make your marketing campaign more efficient in gathering important information from your leads. Custom fields help you to better understand your customer needs and maximize on sales.

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Written By
John Solomon


Subscription Business Model Series – Forums

Content subscription businesses are low-cost inventory ventures that can be started with little capital. Founders can start and run the venture from their own homes and still make a name for themselves in their chosen niches. Today’s subscription business model focus is on forums.

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Written By
John Solomon


How to use Upselling in SaaS

It often makes sense to upsell and/or cross sell to your existing customers. Find a list of best practices on how to upsell here.

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Written By
John Solomon