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Subscription Trends in the Digital Media Industry

Over the past five years, hundreds of newspapers, magazines and journals have been discontinued as publishers see increased costs and diminishing revenues. And it is only over the last few years that more of these publishers have been experimenting with a paywall revenue model. Here's a look at the major types of paywall models.

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Written By
John Solomon


Subscription Management & Recurring Billing for SaaS

Launching a new product is expensive and time consuming. One of the most important operational activities that companies have to consider is billing. A billing system is crucial as it is directly tied to revenue collection. SaaS startups need to consider their needs to determine which billing system will be right for them.

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Written By
John Solomon


Set up Your Startup for Success Before your Product Launch

Building an awesome product is great. But you need to build your audience from the start, not after you have finished creating your product.

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Written By
John Solomon


Startup 101: The Soft launch vs. The Big Reveal

The launch date is finally here. After all the long nights, endless meetings and lobbying, your product is finally ready for the market. And then there is a question of how to launch.

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Written By
John Solomon


Why is Customer Retention better than Customer Acquisition

When it comes to SaaS, irrespective of your pace of customer acquisition, customer retention can make or break the business. We explain why.

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Written By
John Solomon


Subscription Billing Enters the Baking Industry

BakeSmart, one of the pioneer baking software solutions providers in the United States announced a major shift in its business model, changing from perpetual software licensing to a subscription based pricing. What does this mean for businesses in the baking industry?

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Written By
John Solomon


SaaS Trial Options: Usage Based or Time Bound?

A primary practice in the SaaS industry is to offer users a trial period to check out how your app works and see whether it will benefit them. Time bound trial is the most common trial option offered in the industry. But how does it stick up against usage based trial?

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Written By
John Solomon


Why customer is more than a King in SaaS?

Like with any business, the customer remains king in a SaaS business model. Ongoing customer relationship is of central importance when offering SaaS services and it directly affects the financial health of the business. Let’s look at how important customer relationship is in a SaaS business model.

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Written By
John Solomon


Is Freemium a Viable SaaS Business Model?

The Freemium Model has been gaining traction in recent years. However, industry experts and experienced founders have been discovering the inefficiency of the model in generating revenues and lowering customer acquisition costs. Is freemium a viable business model for SaaS or does it simply drain resources with low ROI?

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Written By
John Solomon


How to win your customer’s head and heart

Customers are the lifeline of any SaaS business. Without paying customers, businesses growth comes to a halt and capital eventually runs out. Burnout becomes evident and staff morale goes down. You can therefore understand why having paying customers is crucial to the growth and sustainability of any business. Getting customers is easy, but how do you win them?

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Written By
John Solomon