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A Miscellany of Particularly Stupendous SaaS Moments

Stupendous SaaS Moments

25 humans. 25 moments. 25 outcomes that left a mark in the world of SaaS.

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Written By
Sadhana Balaji


The Forgotten Art of Taking The Long Cut with Drift's Dave Gerhardt

Dave Gerhardt's Podcast

The importance of carrying the water, dead role models, and the act of kickfinishing.

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Written By
Akash Sharma


The Buddhist Gift: Trading Focus for Serendipity, and The Story of Our Logo

The Buddhist Gift

Frederick Douglass wrote, we get worked upon by what we work on. Deep focus on something helps shut off distractions. But what if it shuts off the breakthroughs we’ve been seeking?

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Written By
Akash Sharma


Life and Times of a Customer Success Maverick with Typeform's David Apple

David Apple's Podcast

The real purpose of small talk, building a platform for scalable conversations, and the right amount of pluckiness required to apply for FC Barcelona.

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Written By
Akash Sharma


SaaS Support Champions, and the Unforgettable Moments of Their Lives

Customer support champions

The true north, the magical moments, and the places from where the wizards made it happen.

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Written By
Sadhana Balaji


Yesterday Was The Same: Environment's Unchanging Impact and What Software Makers Can Learn From It

Software environment

What surrounds us, affects us. What we design, they say, designs us back. Environments are the silent wardens of almost everything.

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Written By
Akash Sharma


An Antidote to Conversion Overwhelm: A Pro’s Checklist For Conducting CRO Research

Conversion Rate Optimization research

How to conduct conversion research in SaaS and not go into testing blind.

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Written By
Alex Birkett


Why The EU VAT, Google Tax, et al., Are Just The Beginning of A Global Tax Overhaul

Death by taxes

Tax imposition and tax avoidance - a never-ending war between the authorities and tech giants, which ends up sabotaging the smaller players.

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Written By
Sadhana Balaji


From Teaching Jiu-Jitsu to Building a Lasting B2B Brand: A Convo With Hana Abaza

Hana Abaza's Podcast

The right way to think about a dramatic transition, the benefits of learning about learning, paying attention to those who’re going through the same struggle, and more.

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Written By
Akash Sharma


Customer Development & The Anti-Library - Knowing The Unknowns

Customer development

Every new conversation with a customer, opens up a new perspective. A new thought. A new idea. A new anti-library.

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Written By
Divya Ganesan