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What is lead scoring and why is it important in SaaS?

The cost of acquiring customers (CAC) and lifetime value (LTV) of the customer are among the most important metrics that SaaS companies have to keep tabs on. Ideally, you want to acquire customers with a higher LTV at a low CAC. Therefore, lead scoring becomes necessary to qualifying leads and ensuring higher ROI from the marketing budget spend. But what exactly is lead scoring and why is it important for your SaaS business to have one?

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Written By
John Solomon


What is ELV payment method and which payment gateways support it?

ELV or Elektronisches Lastschriftverfahren is one of Germany's most popular direct debit payment methods. Find out how it works, which payment gateways support it and whether you should offer it to your customers.

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Written By
John Solomon


What Small Business Owners Need to Know About Chargebacks

The causes and effects of chargebacks on a small business and everything you need to know.

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Written By
John Solomon


Why giving away things for free can be good for your brand

In the world of Saas, giving away things for free can be good for your brand. Here are some of the Do’s and Don’ts.

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Written By
John Solomon


A Payment Gateway Can't Meet Your Billing Needs

Getting the right subscription payment gateway is crucial for the smooth flow of your business. But apart from processing payments, a payment gateway can't address all the complex billing use cases that will inevitably arise as your subscriptions scale.

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Written By
John Solomon


Why it is a bad idea to send your targeted traffic (adwords or other paid ads) to your home page?

SaaS startups with lean marketing budgets that use PPC have to carefully watch their cost of acquiring customers to ensure they get positive ROI at the least cost. With PPC, companies can generate instant traffic and close sales depending on how targeted the leads are. However, PPC conversions can be affected by where the traffic is sent.

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Written By
John Solomon


What is Common Conversion Activities (CCA) and why do we recommend it?

The uncommon SaaS metric Common Conversion Activity, how does it play a role in your business?

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Written By
John Solomon


5 Important components of a Welcome Email

The important components of a Welcome email, that any SaaS provider should have while onboarding their customers.

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Written By
John Solomon


Is it worth to give continuous customer support to freemium users?

Customer support for freemium users. Do's and Don'ts.

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Written By
John Solomon


5 messages your logo may be sending that you don’t even realize

The logo of a company is an integral part of branding. Informs you about the business and helps you remember it. So what are the elements that go into a perfect logo?

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Written By
John Solomon