Chargebee's SaaS Dispatch

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How to avoid friction in your trial sign up process

How easy do you make it for your prospects to start using your app. Does the delay caused by the usual way of verifying an email affect conversions? What if there's no email verification involved and you end up getting bots signing up for your service? Is there a middle path?

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Written By
John Solomon


Payment gateway integration options for start-ups in USA

Trust must govern your decision to choose a payment gateway. Once you've zeroed in on that, what else would you look for? Here's a detailed list of options with everything that you need to know.

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Written By
John Solomon


Why is Customer Retention key in SaaS industry?

How valuable are your existing customers? Do you spend enough time planning your customer retention strategy or acquisition always takes over. If that's the case, you might want to think again.

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Written By
John Solomon


Why you should “Shut Up” when you’ve made a sale?

Email marketing automation is doomed without proper segmentation of your email lists. If users receive messages that aren't relevant to them, they'll simply choose to unsubscribe. How do you deal with this problem?

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Written By
John Solomon


Top 5 Email Practices post trial signup

You've invested heavily in your acquisition efforts and they're paying off. You've started getting more and more sign ups. It isn't the end of the story, though. These prospects haven't converted into customers yet.

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Written By
John Solomon


New Feature: Shipping Address and Labels

Now we can collect and store customers' shipping addresses as soon as they make a transaction through a hosted checkout page.

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Written By
Joe Daniel


Credit Card Trials Vs No Credit Card Trials – Which way to go?

Easier the sign up process, better the conversions are going to be. But, How do you decide on whether you'd ask for card information during trial or not?

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Written By
John Solomon


Top 5 things to do if users don't convert after your free trial

What's your post trial strategy? Do you give up on users once their trial is over? Here are 5 things that you can keep in mind to convert trial users into customers.

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Written By
John Solomon


SaaS – Trial Management – Whiteboard Monday

Why do prospects look for trials? What are the top questions that a prospect might have? How can you help them in making a informed decision?

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Written By
John Solomon


4 important factors to watch that make a successful SaaS business

Success isn't formulaic for SaaS businesses just like their traditional counterparts. It only gets tougher as the learning curve is steep and there is a constant focus on incremental improvement.

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Written By
John Solomon