Chargebee's SaaS Dispatch

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Why you should “Shut Up” when you’ve made a sale?

Email marketing automation is doomed without proper segmentation of your email lists. If users receive messages that aren't relevant to them, they'll simply choose to unsubscribe. How do you deal with this problem?

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Written By
John Solomon


Top 5 Email Practices post trial signup

You've invested heavily in your acquisition efforts and they're paying off. You've started getting more and more sign ups. It isn't the end of the story, though. These prospects haven't converted into customers yet.

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Written By
John Solomon


New Feature: Shipping Address and Labels

Now we can collect and store customers' shipping addresses as soon as they make a transaction through a hosted checkout page.

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Written By
Joe Daniel


Credit Card Trials Vs No Credit Card Trials – Which way to go?

Easier the sign up process, better the conversions are going to be. But, How do you decide on whether you'd ask for card information during trial or not?

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Written By
John Solomon


Top 5 things to do if users don't convert after your free trial

What's your post trial strategy? Do you give up on users once their trial is over? Here are 5 things that you can keep in mind to convert trial users into customers.

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Written By
John Solomon


SaaS – Trial Management – Whiteboard Monday

Why do prospects look for trials? What are the top questions that a prospect might have? How can you help them in making a informed decision?

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Written By
John Solomon


4 important factors to watch that make a successful SaaS business

Success isn't formulaic for SaaS businesses just like their traditional counterparts. It only gets tougher as the learning curve is steep and there is a constant focus on incremental improvement.

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Written By
John Solomon


Why is A/B testing of landing pages critical for any SaaS Business

Improving the registration flow through A/B testing can lead to more sign-ups. That's just one test. You could test each aspect of your landing page and get more people to take action.

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Written By
John Solomon


Why Renewal Revenue alone is not enough for a SaaS Business

SaaS businesses largely rely on monthly renewal revenue. Thus, keeping a track of metrics suited for the subscription based business model is crucial.

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Written By
John Solomon


5 ways to optimize your trial signup process

Trial sign process must have draconian simplicity. Fewer steps to take action. A clear call to action. Make it as easy as possible for the customer to sign up.

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Written By
John Solomon