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5 ways to use social media marketing to promote your ecommerce business

Don't get disappointed by low ecommerce conversions that social media offers. Social media engagement can still impact purchase decisions.

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Written By
John Solomon


Payment gateway integration options for start-ups in Australia

Businesses in Australia make use of these popular payment gateways to accept payments in Australia. Read about them here.

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Written By
John Solomon


Why is credit card portability important in subscription commerce for merchants?

One of the most important questions to ask before you choose a payment gateway is whether it supports credit card portability or not.

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Written By
John Solomon


Top 5 reasons for shopping cart abandonment in ecommerce

Cart abandonment causes billions of dollars in losses every year. Why do visitors who're so close to a purchase end up cancelling?

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Written By
John Solomon


Dwolla disrupts payment space. Allows users to make payments as a guest user.

With it's new move, can Dwolla go head to head with PayPal. Given the fact that they don't take a percentage based of the transaction instead make a standard charge of $0.25 per transaction.

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Written By
John Solomon


Top 5 Pricing Strategies for Subscription Businesses

For a subscription business, pricing is simple yet complex. It takes a lot of experiments to get to the right pricing model. Here are a few strategies that work well.

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Written By
John Solomon


Avoiding Chargebacks in Recurring Billing Transactions – Whiteboard Monday

Chargebacks equal losses. Huge losses, if they're not controlled. It's difficult to avoid them completely but you can take measures to reduce them substantially.

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Written By
John Solomon


Why are subscription services considered key to monetize customer relationships?

Most cloud services are moving toward a subscription based business model. Recurring revenue lures most businesses but along with it comes the responsibility to maintain long term relationships with your customers. Something that's often overlooked.

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Written By
John Solomon


How to make money in the app economy?

It's official. We're in the app economy. Apps have come a long way within a span of few years. What are the major revenue models that power the app ecosystem? In any norm, are they different from existing online businesses?

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Written By
John Solomon


10 easy ways to increase your ecommerce shopping cart conversions

Here's how ecommerce sites lose their money - more than 60% of potential customers who start the checkout process don't complete it. This cause - leaky conversion funnels. How can it be fixed by delivering great customer service experiences?

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Written By
John Solomon