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Understanding CAC and its relevance in SaaS Company

How much are you spending to acquire new users? Is it something that you keep a constant check on? If you do, which other key metric do you compare it with?

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Written By
John Solomon


Why up-selling and cross-selling accelerates SaaS company’s growth.

You're riding a growth curve. Stoked about your startup's future. Constantly feeding your user acquisition campaigns. Things look fantastic. Until you find out about churn. It hasn't shot up. But it's increasing gradually, which isn't a good thing. What can you do to counter churn head on?

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Written By
John Solomon


The 3 SaaS Metrics That Matter. Ignore The Rest And Focus On These Important Ones

Plethora of SaaS metrics to choose from? You don't need a dozen key performance indicators. Narrow them down to these 3, because they matter most.

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Written By
John Solomon


Online Billing Software vs Recurring Billing Software. What is the difference?

Both sound similar. They have various features in common. But still, they're different. I know it's confusing. If you operate a subscription business, it's important to understand these differences and choose a solution that works well for you.

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Written By
John Solomon


The disconnect between SaaS Metrics and GAAP Principles.

SaaS is different. Thus, it needs a different set of metrics. We cannot rely on existing methods that software companies have used for decades in the licensing era. Why is that so? Let's find out.

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Written By
John Solomon


Do’s and Don’t in Online Billing – Learn how to run your business like an expert

Recurring billing can be hard. Even if you've automated the process, it helps to know the best practices to manage it well. To know what works and what doesn't. To figure out an efficient way to operate.

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Written By
John Solomon


Dunning Management from a Subscription Billing system can save you from churn

We've talked about the importance of dunning management before. Automating it can help tremendously in fighting churn. We thought that a video that lasts no more than 1 minute 36 seconds, could explain the concept even better. Here it is.

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Written By
John Solomon


What is CMRR? Why is it considered more important than MRR in SaaS Company?

For a SaaS startup, MRR is a great growth metric to focus on. It's devoid of the flaws of traditional metrics. It gives you an accurate picture of your current standing. What about the next month? Does it tell you enough about what to expect?

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Written By
John Solomon


5 Reasons NOT to build your own Online Billing system

You're at the crossroads, again. Ruminating on the idea of building a billing system for your SaaS startup. A voice in your head is crying for help, maybe because it knows that building a system can be a daunting task. Maybe you shouldn't listen to this voice. With a great development team, what could possibly go wrong with the idea of building a solution on your own?

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Written By
John Solomon


What is MRR? Why it is important for SaaS Company?

The SaaS model works on subscriptions. Subscriptions mean recurring revenue. Thus keeping a tap on your revenue, month on month is the best way to measure your startup's growth.

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Written By
John Solomon