[{"data":1,"prerenderedAt":718},["ShallowReactive",2],{"podcast-joyce-mackenzie-liu":3},{"podcast":4,"podcasts":168,"podcastContent":717,"podcastOgImg":51},{"metadata":5,"sys":8,"fields":29},{"tags":6,"concepts":7},[],[],{"space":9,"id":14,"type":15,"createdAt":16,"updatedAt":17,"environment":18,"publishedVersion":22,"revision":23,"contentType":24,"locale":28},{"sys":10},{"type":11,"linkType":12,"id":13},"Link","Space","a7hvy8sclsq6","7faTQvMTKOjbfGAjoGPBj0","Entry","2022-07-07T08:25:18.034Z","2022-08-11T06:16:40.886Z",{"sys":19},{"id":20,"type":11,"linkType":21},"master","Environment",61,4,{"sys":25},{"type":11,"linkType":26,"id":27},"ContentType","podcast","en-US",{"slug":30,"seoTitle":31,"seoDescription":32,"seoImage":33,"category":58,"subCategory":60,"filter":62,"episodeNumber":64,"speakerName":65,"speakerDesignation":66,"speakerImageHero":33,"speakerImage":33,"podcastTitle":67,"podcastDescription":32,"podcastAudio":68,"podcastDuration":87,"podcastContent":88,"podcastVersion":166},"joyce-mackenzie-liu","How to be the CFO that a high-growth business needs | Joyce Mackenzie Liu","Joyce Mackenzie Liu, CFO and CO-Founder of Pegafund, talks about the pitfalls in the evolution of decision-making in startups, how you can make a company agile from the start, and the importance of investing in finance and operations early on in an organization's journey. ",{"metadata":34,"sys":37,"fields":47},{"tags":35,"concepts":36},[],[],{"space":38,"id":40,"type":41,"createdAt":42,"updatedAt":42,"environment":43,"publishedVersion":45,"revision":46,"locale":28},{"sys":39},{"type":11,"linkType":12,"id":13},"5HrsIdcCXIRjvCLLJ2Qbpd","Asset","2022-07-07T07:53:44.117Z",{"sys":44},{"id":20,"type":11,"linkType":21},3,1,{"title":48,"description":49,"file":50},"Joyce Mckenzie Liu","",{"url":51,"details":52,"fileName":56,"contentType":57},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F5HrsIdcCXIRjvCLLJ2Qbpd\u002Ff1a50c46f8303e4cd53fb2442f09374a\u002FJoyce_Mckenzie_Liu.jpeg",{"size":53,"image":54},13954,{"width":55,"height":55},200,"Joyce Mckenzie Liu.jpeg","image\u002Fjpeg",[59],"Champions of Change",[61],"Finance Operations > Accounting",[63],"B2B SaaS","Episode 02","Joyce Mackenzie Liu","CFO and Co-founder of Pegafund","How to be the CFO that a high-growth business needs",{"metadata":69,"sys":72,"fields":80},{"tags":70,"concepts":71},[],[],{"space":73,"id":75,"type":41,"createdAt":76,"updatedAt":76,"environment":77,"publishedVersion":79,"revision":46,"locale":28},{"sys":74},{"type":11,"linkType":12,"id":13},"7fCquBXU69JfzVksnpDLCq","2022-07-07T07:56:15.386Z",{"sys":78},{"id":20,"type":11,"linkType":21},5,{"title":31,"description":49,"file":81},{"url":82,"details":83,"fileName":85,"contentType":86},"\u002F\u002Fdownloads.ctfassets.net\u002Fa7hvy8sclsq6\u002F7fCquBXU69JfzVksnpDLCq\u002Fb8f1d8238efc5cf9efafcd9cf6dcced8\u002Fcb-joyce.mp3",{"size":84},28367816,"cb-joyce.mp3","audio\u002Fmpeg","19:41",{"data":89,"content":90,"nodeType":165},{},[91,100,107,116,123,130,137,144,151,158],{"data":92,"content":93,"nodeType":99},{},[94],{"data":95,"marks":96,"value":97,"nodeType":98},{},[],"Joyce Mackenzie Liu, CFO, and Co-Founder of Pegafund, joins Vikram on the podcast today. Having worked at the intersection of Financial Services and Technology since 2007, Joyce has been an advisor, investor, and board member of European and US B2B software companies. She was a venture and early growth investor at Columbia Lake Partners, a Bessemer-backed European debt fund, and Dawn Capital, a London-based B2B Software equity fund. Joyce started Pegafund last year to provide full-stack, modern CFO services with a focus on SaaS go-to-market and funding strategy, growth planning, revenue operations, as well as cash and controls support.","text","paragraph",{"data":101,"content":102,"nodeType":99},{},[103],{"data":104,"marks":105,"value":106,"nodeType":98},{},[],"In this episode, she begins by describing Pegafund and her reasons for starting it and goes on to highlight the differences between European and US Saas startups, the pitfalls she has observed in startup decision-making, and the concept of financial sprints. Joyce also shares her thoughts on making companies agile, the importance of investing in finance and operations early on, and balancing growth acceleration with financial health preservation. Joyce’s high level of expertise is on full display as she provides listeners with an abundance of insightful and valuable information and advice in today’s thought-provoking conversation.\n",{"data":108,"content":109,"nodeType":99},{},[110],{"data":111,"marks":112,"value":115,"nodeType":98},{},[113],{"type":114},"bold","The Finer Details of This Episode",{"data":117,"content":118,"nodeType":99},{},[119],{"data":120,"marks":121,"value":122,"nodeType":98},{},[],"-   Pegafund and why Joyce started it",{"data":124,"content":125,"nodeType":99},{},[126],{"data":127,"marks":128,"value":129,"nodeType":98},{},[],"-   The differences between European and US SaaS startups",{"data":131,"content":132,"nodeType":99},{},[133],{"data":134,"marks":135,"value":136,"nodeType":98},{},[],"-   The pitfalls Joyce has observed in the evolution of decision-making in startups",{"data":138,"content":139,"nodeType":99},{},[140],{"data":141,"marks":142,"value":143,"nodeType":98},{},[],"-   Financial sprints",{"data":145,"content":146,"nodeType":99},{},[147],{"data":148,"marks":149,"value":150,"nodeType":98},{},[],"-   Making a company agile from the start",{"data":152,"content":153,"nodeType":99},{},[154],{"data":155,"marks":156,"value":157,"nodeType":98},{},[],"-   The importance of investing in finance and operations early in an organization’s journey",{"data":159,"content":160,"nodeType":99},{},[161],{"data":162,"marks":163,"value":164,"nodeType":98},{},[],"-   Balancing growth acceleration with financial health preservation","document",[167],"V2",[169,331,552],{"metadata":170,"sys":173,"fields":183},{"tags":171,"concepts":172},[],[],{"space":174,"id":176,"type":15,"createdAt":177,"updatedAt":177,"environment":178,"publishedVersion":180,"revision":46,"contentType":181,"locale":28},{"sys":175},{"type":11,"linkType":12,"id":13},"6P6FhoFNM9GPLatf0Zp3WL","2022-09-29T09:19:20.118Z",{"sys":179},{"id":20,"type":11,"linkType":21},16,{"sys":182},{"type":11,"linkType":26,"id":27},{"slug":184,"seoTitle":185,"seoDescription":186,"category":187,"episodeNumber":188,"speakerName":189,"speakerDesignation":190,"speakerImageHero":191,"speakerImage":191,"podcastTitle":185,"podcastDescription":186,"podcastAudio":210,"podcastDuration":227,"podcastContent":228,"podcastVersion":330},"jodi-mcdermott","Strategic Planning, Growth, and Product Management","A data-driven product executive with more than 20 years of experience in digital technology, analytics, and product management, Jodi McDermott discusses such topics as agile development, strategic planning, product growth, and the importance of prioritizing specific activities to achieve business outcomes. ",[59],"Episode 08","Jodi McDermott","Chief Product Officer at Dude Solutions",{"metadata":192,"sys":195,"fields":202},{"tags":193,"concepts":194},[],[],{"space":196,"id":198,"type":41,"createdAt":199,"updatedAt":199,"environment":200,"publishedVersion":23,"revision":46,"locale":28},{"sys":197},{"type":11,"linkType":12,"id":13},"57tz1b6wKTWrDzsWkL2GdJ","2022-09-29T09:12:49.405Z",{"sys":201},{"id":20,"type":11,"linkType":21},{"title":203,"description":49,"file":204},"Strategic Planning, Growth, and Product Management with Jodi McDermott",{"url":205,"details":206,"fileName":209,"contentType":57},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F57tz1b6wKTWrDzsWkL2GdJ\u002F0e71f6ff7317c8abe67b61d047aee0d7\u002FJodi_McDermott.jpeg",{"size":207,"image":208},10017,{"width":55,"height":55},"Jodi McDermott.jpeg",{"metadata":211,"sys":214,"fields":221},{"tags":212,"concepts":213},[],[],{"space":215,"id":217,"type":41,"createdAt":218,"updatedAt":218,"environment":219,"publishedVersion":23,"revision":46,"locale":28},{"sys":216},{"type":11,"linkType":12,"id":13},"1BdeinMcAAf85xUnueyq9g","2022-09-29T09:16:23.284Z",{"sys":220},{"id":20,"type":11,"linkType":21},{"title":203,"description":49,"file":222},{"url":223,"details":224,"fileName":226,"contentType":86},"\u002F\u002Fdownloads.ctfassets.net\u002Fa7hvy8sclsq6\u002F1BdeinMcAAf85xUnueyq9g\u002F7d148012ca8424d84a2a847d721777fc\u002Fcb-jodi-mcdermott.mp3",{"size":225},53986866,"cb-jodi-mcdermott.mp3","37:29",{"data":229,"content":230,"nodeType":165},{},[231,238,245,252,259,266,273,280,287,294,301,309,316,323],{"data":232,"content":233,"nodeType":99},{},[234],{"data":235,"marks":236,"value":237,"nodeType":98},{},[],"Jodi McDermott, Chief Product Officer at Dude Solutions, is Vikram’s guest on the podcast this week. A data-driven product executive with more than 20 years of experience in digital technology, analytics, and product management, Jodi has worked with companies such as Gartner, comScore, Inc, and SHL during her illustrious career. She brings this vast amount of experience and knowledge to her conversation with Vikram here today.",{"data":239,"content":240,"nodeType":99},{},[241],{"data":242,"marks":243,"value":244,"nodeType":98},{},[],"During the interview, Jodi discusses such topics as agile development, strategic planning, product growth, and the importance of prioritizing specific activities to achieve business outcomes. She then looks at how to ensure client satisfaction and upsell a client, financial concepts like budgeting, the impact of COVID-19 on her business, and how building strong relationships with people are critical. Jodi and Vikram finish by discussing how different business functions need to come together while crafting a product strategy. Listen in today to learn all about strategic planning, growth, and product management from this truly outstanding leader in the field.",{"data":246,"content":247,"nodeType":99},{},[248],{"data":249,"marks":250,"value":115,"nodeType":98},{},[251],{"type":114},{"data":253,"content":254,"nodeType":99},{},[255],{"data":256,"marks":257,"value":258,"nodeType":98},{},[],"   -Questions you need to ask during the strategic planning process",{"data":260,"content":261,"nodeType":99},{},[262],{"data":263,"marks":264,"value":265,"nodeType":98},{},[],"   -The importance of conducting research and listening to your customers",{"data":267,"content":268,"nodeType":99},{},[269],{"data":270,"marks":271,"value":272,"nodeType":98},{},[],"   -How to find a product-market fit",{"data":274,"content":275,"nodeType":99},{},[276],{"data":277,"marks":278,"value":279,"nodeType":98},{},[],"   -The things that go into the product growth phase",{"data":281,"content":282,"nodeType":99},{},[283],{"data":284,"marks":285,"value":286,"nodeType":98},{},[],"   -The importance of empathy during a crisis",{"data":288,"content":289,"nodeType":99},{},[290],{"data":291,"marks":292,"value":293,"nodeType":98},{},[],"   -Aspects to consider during a merger or an acquisition",{"data":295,"content":296,"nodeType":99},{},[297],{"data":298,"marks":299,"value":300,"nodeType":98},{},[],"   -Involving your team members in the strategic planning process",{"data":302,"content":303,"nodeType":99},{},[304],{"data":305,"marks":306,"value":308,"nodeType":98},{},[307],{"type":114},"Quotes",{"data":310,"content":311,"nodeType":99},{},[312],{"data":313,"marks":314,"value":315,"nodeType":98},{},[],"“And you know, one of the things I strongly believe in is that it is a privilege to be in the product organization. People are trusting you with a lot of information, and that you will take all of that information and reduce it down to making the best decisions of priorities of what’s going to have the best impacts with the clients.’’",{"data":317,"content":318,"nodeType":99},{},[319],{"data":320,"marks":321,"value":322,"nodeType":98},{},[],"“And it’s really about evangelizing and getting out there and helping people understand ‘Here’s the vision for where we’re going, and what we want to bring together over the course of the next, you know, three to five years.’’’",{"data":324,"content":325,"nodeType":99},{},[326],{"data":327,"marks":328,"value":329,"nodeType":98},{},[],"“And your support team being delighted, you know, talking to clients and users on a regular basis that need help, you bring people along because they understand that product can be an enabler. It can also be inhibiting if things aren’t going well.’’",[167],{"metadata":332,"sys":335,"fields":345},{"tags":333,"concepts":334},[],[],{"space":336,"id":338,"type":15,"createdAt":339,"updatedAt":339,"environment":340,"publishedVersion":342,"revision":46,"contentType":343,"locale":28},{"sys":337},{"type":11,"linkType":12,"id":13},"5LGHcsu5b8huMvDtVStTzE","2022-09-15T10:10:21.554Z",{"sys":341},{"id":20,"type":11,"linkType":21},39,{"sys":344},{"type":11,"linkType":26,"id":27},{"slug":346,"seoTitle":347,"seoDescription":348,"category":349,"episodeNumber":350,"speakerName":351,"speakerDesignation":352,"speakerImageHero":353,"speakerImage":353,"podcastTitle":347,"podcastDescription":348,"podcastAudio":373,"podcastDuration":390,"podcastContent":391,"podcastVersion":551},"shelly-perry","Navigating growth during a slowdown: A playbook for scale-ups","As someone who lives and breathes growth challenges, Shelly Perry reflects on prior recessions, and the differences between them and shares her key learnings about the impact of recessions on businesses and their people. ",[59],"Episode 7","Shelly Perry","CEO & Managing Director at Scalelogix Ventures",{"metadata":354,"sys":357,"fields":364},{"tags":355,"concepts":356},[],[],{"space":358,"id":360,"type":41,"createdAt":361,"updatedAt":361,"environment":362,"publishedVersion":79,"revision":46,"locale":28},{"sys":359},{"type":11,"linkType":12,"id":13},"5MYrkGbMOLCIOegwSpXJ0i","2022-09-15T08:59:10.578Z",{"sys":363},{"id":20,"type":11,"linkType":21},{"title":365,"description":49,"file":366},"Navigating growth during a slowdown: A playbook for scale-ups | Shelly Perry",{"url":367,"details":368,"fileName":372,"contentType":57},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F5MYrkGbMOLCIOegwSpXJ0i\u002Fdbcf4e98df9459e7259da72658136b62\u002FShelly.jpeg",{"size":369,"image":370},36062,{"width":371,"height":371},400,"Shelly.jpeg",{"metadata":374,"sys":377,"fields":384},{"tags":375,"concepts":376},[],[],{"space":378,"id":380,"type":41,"createdAt":381,"updatedAt":381,"environment":382,"publishedVersion":79,"revision":46,"locale":28},{"sys":379},{"type":11,"linkType":12,"id":13},"3R9A531qb30PnvdEiO9JlE","2022-09-15T09:01:59.967Z",{"sys":383},{"id":20,"type":11,"linkType":21},{"title":365,"description":49,"file":385},{"url":386,"details":387,"fileName":389,"contentType":86},"\u002F\u002Fdownloads.ctfassets.net\u002Fa7hvy8sclsq6\u002F3R9A531qb30PnvdEiO9JlE\u002F98140e4ffd0642e9902d8b81f18c9606\u002FShellyS2.mp3",{"size":388},24812146,"ShellyS2.mp3","25:50",{"data":392,"content":393,"nodeType":165},{},[394,401,408,416,505,517,524,531,538,545],{"data":395,"content":396,"nodeType":99},{},[397],{"data":398,"marks":399,"value":400,"nodeType":98},{},[],"In today's episode, Vikram welcomes Shelley Perry, the CEO and Managing Director at Scalelogix Ventures, which is a company focused on guiding scaler founders and leaders to navigate their growth stage. As someone who lives and breathes growth challenges, Shelley has a lot of wisdom to share in terms of playing the scale game, making smart bets, and coming out of a crisis stronger. Vikram and Shelley start the conversation by reflecting on prior recessions and the main differences between them. Then, Shelley goes on to share her key learnings about the impact of recessions on businesses. According to her, there are some significant opportunities to pursue during these slowdowns, both for businesses and their people.",{"data":402,"content":403,"nodeType":99},{},[404],{"data":405,"marks":406,"value":407,"nodeType":98},{},[],"Next, Shelley shares an interesting analogy that she calls 'the messy middle' in which she compares business scaling to those complex teenage years when you want to be both an adult and a child. But as she points out, when it comes to scaling a startup, you have to first spend some time being a child in order to develop the business properly. Then, once it’s up and running, you can finally be an adult. Then, Shelley shares some key takeaways regarding startup scale and growth. She says that if you want to grow your company, you should listen to what the data tells you and learn from it as much as possible. Finally, she suggests laying out all the puzzle pieces, making a conscious choice of your next business moves, and always keeping your finger on the pulse on your business.",{"data":409,"content":410,"nodeType":99},{},[411],{"data":412,"marks":413,"value":415,"nodeType":98},{},[414],{"type":114},"The Finer Details of This Episode:",{"data":417,"content":418,"nodeType":504},{},[419,430,440,450,460,470,480,490],{"data":420,"content":421,"nodeType":429},{},[422],{"data":423,"content":424,"nodeType":99},{},[425],{"data":426,"marks":427,"value":428,"nodeType":98},{},[],"Looking at the recession through different lenses\n","list-item",{"data":431,"content":432,"nodeType":429},{},[433],{"data":434,"content":435,"nodeType":99},{},[436],{"data":437,"marks":438,"value":439,"nodeType":98},{},[],"What we can learn from prior recessions\n",{"data":441,"content":442,"nodeType":429},{},[443],{"data":444,"content":445,"nodeType":99},{},[446],{"data":447,"marks":448,"value":449,"nodeType":98},{},[],"The messy middle analogy\n",{"data":451,"content":452,"nodeType":429},{},[453],{"data":454,"content":455,"nodeType":99},{},[456],{"data":457,"marks":458,"value":459,"nodeType":98},{},[],"Scaling a startup by looking at what the data tells us\n",{"data":461,"content":462,"nodeType":429},{},[463],{"data":464,"content":465,"nodeType":99},{},[466],{"data":467,"marks":468,"value":469,"nodeType":98},{},[],"Having constructive conversations during tough times\n",{"data":471,"content":472,"nodeType":429},{},[473],{"data":474,"content":475,"nodeType":99},{},[476],{"data":477,"marks":478,"value":479,"nodeType":98},{},[],"Understanding that everything in your business is tightly connected\n",{"data":481,"content":482,"nodeType":429},{},[483],{"data":484,"content":485,"nodeType":99},{},[486],{"data":487,"marks":488,"value":489,"nodeType":98},{},[],"Letting go of the old to make room for something new",{"data":491,"content":492,"nodeType":429},{},[493,497],{"data":494,"content":495,"nodeType":496},{},[],"hr",{"data":498,"content":499,"nodeType":99},{},[500],{"data":501,"marks":502,"value":503,"nodeType":98},{},[],"Laying out puzzle pieces and making conscious business choices","unordered-list",{"data":506,"content":507,"nodeType":99},{},[508,512],{"data":509,"marks":510,"value":511,"nodeType":98},{},[],"\n",{"data":513,"marks":514,"value":516,"nodeType":98},{},[515],{"type":114},"Quotes:",{"data":518,"content":519,"nodeType":99},{},[520],{"data":521,"marks":522,"value":523,"nodeType":98},{},[],"\"First, I love a good challenge, and I think that even high growth is a challenge, right? It's stress. And now we look at this, we take a situation and say this recession is bad, versus saying there are opportunities and everything.\"",{"data":525,"content":526,"nodeType":99},{},[527],{"data":528,"marks":529,"value":530,"nodeType":98},{},[],"“I think that's what we can learn from the last recessions and not look at it so much as doom and gloom, but an opportunity because it certainly is an opportunity. We have to change our lens. And we have to slow down to speed up.\"",{"data":532,"content":533,"nodeType":99},{},[534],{"data":535,"marks":536,"value":537,"nodeType":98},{},[],"\"I think that what the best way that I can give an analogy is that as you're scaling up you have to kind of spend a little bit more time being the child, develop some things, a little bit less time being the adult and during the last decade of boom we will push through this and be an adult.”",{"data":539,"content":540,"nodeType":99},{},[541],{"data":542,"marks":543,"value":544,"nodeType":98},{},[],"\"All of us can make our best guesses, we can make our best educational guesses on what the historic data is telling us, what the market's telling us. But in the end, we cannot predict what we don't know. And I always want to start a scaler to look at the data, because it's a confirmation of the hypothesis they made for where they were going to put the resources.”",{"data":546,"content":547,"nodeType":99},{},[548],{"data":549,"marks":550,"value":511,"nodeType":98},{},[],[167],{"metadata":553,"sys":556,"fields":566},{"tags":554,"concepts":555},[],[],{"space":557,"id":559,"type":15,"createdAt":560,"updatedAt":560,"environment":561,"publishedVersion":563,"revision":46,"contentType":564,"locale":28},{"sys":558},{"type":11,"linkType":12,"id":13},"VgjP35yW9SsCYLQRRLi94","2022-09-05T07:45:04.972Z",{"sys":562},{"id":20,"type":11,"linkType":21},30,{"sys":565},{"type":11,"linkType":26,"id":27},{"slug":567,"seoTitle":568,"seoDescription":569,"seoImage":570,"category":589,"subCategory":590,"episodeNumber":591,"speakerName":592,"speakerDesignation":593,"speakerImageHero":570,"speakerImage":570,"podcastTitle":568,"podcastDescription":569,"podcastAudio":594,"podcastDuration":612,"podcastContent":613,"podcastVersion":716},"james-solomons","Building Organizational Resilience with James Solomons","James Solomons, an entrepreneur, renowned speaker, business leader, and enthusiastic podcast host talks about his extraordinary career journey, becoming a cyber-resilient CFO and shaping the evolution of his organization. ",{"metadata":571,"sys":574,"fields":581},{"tags":572,"concepts":573},[],[],{"space":575,"id":577,"type":41,"createdAt":578,"updatedAt":578,"environment":579,"publishedVersion":79,"revision":46,"locale":28},{"sys":576},{"type":11,"linkType":12,"id":13},"3kGSnTcHSIQqX3QSz1SzTl","2022-09-05T06:43:28.537Z",{"sys":580},{"id":20,"type":11,"linkType":21},{"title":568,"description":49,"file":582},{"url":583,"details":584,"fileName":588,"contentType":57},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F3kGSnTcHSIQqX3QSz1SzTl\u002Fc65c05fd4cbe5a33201e3e4551fb16f4\u002FJames_Solomons.jpeg",{"size":585,"image":586},5959,{"width":587,"height":587},225,"James Solomons.jpeg",[59],[61],"Episode 06","James Solomons","Global CFO and co-COO of Xref",{"metadata":595,"sys":598,"fields":606},{"tags":596,"concepts":597},[],[],{"space":599,"id":601,"type":41,"createdAt":602,"updatedAt":602,"environment":603,"publishedVersion":605,"revision":46,"locale":28},{"sys":600},{"type":11,"linkType":12,"id":13},"2iWi3GLqy6H0hHAXOiOm5a","2022-09-05T06:46:50.823Z",{"sys":604},{"id":20,"type":11,"linkType":21},6,{"title":568,"description":49,"file":607},{"url":608,"details":609,"fileName":611,"contentType":86},"\u002F\u002Fdownloads.ctfassets.net\u002Fa7hvy8sclsq6\u002F2iWi3GLqy6H0hHAXOiOm5a\u002F0fdc937b71fcb9bd42e36e6e998b07ad\u002FCB-S02-E06-James-Audio.mp3",{"size":610},29632574,"CB-S02-E06-James-Audio.mp3","41:09",{"data":614,"content":615,"nodeType":165},{},[616,623,630,637,710],{"data":617,"content":618,"nodeType":99},{},[619],{"data":620,"marks":621,"value":622,"nodeType":98},{},[],"On the podcast today, Vikram welcomes James Solomons, an entrepreneur, renowned speaker, business leader, and enthusiastic podcast host. James currently serves as the CFO and C0-CEO of Xref, a global reference checking and identity verification platform that empowers organizations worldwide to make great people decisions. James has spent most of his time in public practice, evolving from a tax accountant to a CFO, and today, he shares with us this remarkable career journey and the importance of the evolution of CFOs and organizations as a whole.",{"data":624,"content":625,"nodeType":99},{},[626],{"data":627,"marks":628,"value":629,"nodeType":98},{},[],"James begins by discussing the origin of Xref, how Xref eases the hiring process in the workforce, and the transformation of his career, starting out as a tax accountant but growing to become a CFO. He also reviews the rules he follows as a CFO, and explains one of his favorite phrases, “Humanize the numbers”, which essentially means breaking down numbers in languages that teams aside from finance can clearly understand. Being a hiring company, the great resignation affected Xref significantly and James shares some of the changes that he had to make as the CFO in response. The show rounds off as James advises those in the workforce to always invest in referenceable relationships.",{"data":631,"content":632,"nodeType":99},{},[633],{"data":634,"marks":635,"value":415,"nodeType":98},{},[636],{"type":114},{"data":638,"content":639,"nodeType":504},{},[640,650,660,670,680,690,700],{"data":641,"content":642,"nodeType":429},{},[643],{"data":644,"content":645,"nodeType":99},{},[646],{"data":647,"marks":648,"value":649,"nodeType":98},{},[],"The story of Xref",{"data":651,"content":652,"nodeType":429},{},[653],{"data":654,"content":655,"nodeType":99},{},[656],{"data":657,"marks":658,"value":659,"nodeType":98},{},[],"James’ career journey",{"data":661,"content":662,"nodeType":429},{},[663],{"data":664,"content":665,"nodeType":99},{},[666],{"data":667,"marks":668,"value":669,"nodeType":98},{},[],"His evolution from accountant to CFO",{"data":671,"content":672,"nodeType":429},{},[673],{"data":674,"content":675,"nodeType":99},{},[676],{"data":677,"marks":678,"value":679,"nodeType":98},{},[],"Becoming a cyber-resilient CFO",{"data":681,"content":682,"nodeType":429},{},[683],{"data":684,"content":685,"nodeType":99},{},[686],{"data":687,"marks":688,"value":689,"nodeType":98},{},[],"The impact of the great resignation on James and Xref",{"data":691,"content":692,"nodeType":429},{},[693],{"data":694,"content":695,"nodeType":99},{},[696],{"data":697,"marks":698,"value":699,"nodeType":98},{},[],"James’ interesting statistics",{"data":701,"content":702,"nodeType":429},{},[703],{"data":704,"content":705,"nodeType":99},{},[706],{"data":707,"marks":708,"value":709,"nodeType":98},{},[],"Investing in referenceable relationships",{"data":711,"content":712,"nodeType":99},{},[713],{"data":714,"marks":715,"value":49,"nodeType":98},{},[],[167],"\u003Cp>Joyce Mackenzie Liu, CFO, and Co-Founder of Pegafund, joins Vikram on the podcast today. Having worked at the intersection of Financial Services and Technology since 2007, Joyce has been an advisor, investor, and board member of European and US B2B software companies. She was a venture and early growth investor at Columbia Lake Partners, a Bessemer-backed European debt fund, and Dawn Capital, a London-based B2B Software equity fund. Joyce started Pegafund last year to provide full-stack, modern CFO services with a focus on SaaS go-to-market and funding strategy, growth planning, revenue operations, as well as cash and controls support.\u003C\u002Fp>\u003Cp>In this episode, she begins by describing Pegafund and her reasons for starting it and goes on to highlight the differences between European and US Saas startups, the pitfalls she has observed in startup decision-making, and the concept of financial sprints. Joyce also shares her thoughts on making companies agile, the importance of investing in finance and operations early on, and balancing growth acceleration with financial health preservation. Joyce’s high level of expertise is on full display as she provides listeners with an abundance of insightful and valuable information and advice in today’s thought-provoking conversation.\n\u003C\u002Fp>\u003Cp>\u003Cb>The Finer Details of This Episode\u003C\u002Fb>\u003C\u002Fp>\u003Cp>-   Pegafund and why Joyce started it\u003C\u002Fp>\u003Cp>-   The differences between European and US SaaS startups\u003C\u002Fp>\u003Cp>-   The pitfalls Joyce has observed in the evolution of decision-making in startups\u003C\u002Fp>\u003Cp>-   Financial sprints\u003C\u002Fp>\u003Cp>-   Making a company agile from the start\u003C\u002Fp>\u003Cp>-   The importance of investing in finance and operations early in an organization’s journey\u003C\u002Fp>\u003Cp>-   Balancing growth acceleration with financial health preservation\u003C\u002Fp>",1792502790019]