[{"data":1,"prerenderedAt":913},["ShallowReactive",2],{"podcast-season-1-bill-macaitis":3},{"podcast":4,"podcasts":287,"podcastContent":912,"podcastOgImg":283},{"metadata":5,"sys":8,"fields":29},{"tags":6,"concepts":7},[],[],{"space":9,"id":14,"type":15,"createdAt":16,"updatedAt":17,"environment":18,"publishedVersion":22,"revision":23,"contentType":24,"locale":28},{"sys":10},{"type":11,"linkType":12,"id":13},"Link","Space","a7hvy8sclsq6","6EQBsKjqVpbtdh5TGDCqcI","Entry","2021-07-08T08:59:03.140Z","2022-06-22T06:56:37.352Z",{"sys":19},{"id":20,"type":11,"linkType":21},"master","Environment",36,7,{"sys":25},{"type":11,"linkType":26,"id":27},"ContentType","podcast","en-US",{"slug":30,"seoTitle":31,"seoDescription":32,"category":33,"filter":35,"contentType":37,"episodeNumber":39,"speakerName":40,"speakerDesignation":41,"speakerImageHero":42,"speakerImage":66,"podcastTitle":87,"podcastDescription":88,"podcastAudio":89,"podcastDuration":107,"podcastContent":108,"podcastVersion":285},"bill-macaitis","Building a Billion-Dollar SaaS Marketing Playbook with Bill Macaitis","In this episode, Vikram Bhaskaran unearths actionable tips on how Bill Macaitis, the marketing legend behind Slack, Zendesk, Salesforce, and now Macaitis Advisory helped these companies achieve hyper-growth employing a unique customer-centric approach.",[34],"Revenue Operations",[36],"B2B SaaS",[38],"Podcasts","Episode 01","Bill Macaitis","Former, CRO\u002FCMO, Slack",{"metadata":43,"sys":46,"fields":56},{"tags":44,"concepts":45},[],[],{"space":47,"id":49,"type":50,"createdAt":51,"updatedAt":51,"environment":52,"publishedVersion":54,"revision":55,"locale":28},{"sys":48},{"type":11,"linkType":12,"id":13},"2Psg0C5RWtuwSGvxyYyZ66","Asset","2021-07-08T08:52:50.524Z",{"sys":53},{"id":20,"type":11,"linkType":21},3,1,{"title":57,"file":58},"bill-macaitis-hero",{"url":59,"details":60,"fileName":64,"contentType":65},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F2Psg0C5RWtuwSGvxyYyZ66\u002Ffc716d4f366f72134914e77f0a470f80\u002Fbill-macaitis-hero.png",{"size":61,"image":62},533035,{"width":63,"height":63},650,"bill-macaitis-hero.png","image\u002Fpng",{"metadata":67,"sys":70,"fields":79},{"tags":68,"concepts":69},[],[],{"space":71,"id":73,"type":50,"createdAt":74,"updatedAt":75,"environment":76,"publishedVersion":23,"revision":78,"locale":28},{"sys":72},{"type":11,"linkType":12,"id":13},"kaS3HBPll0jF45paDnJ86","2021-07-08T08:53:36.215Z","2024-06-06T10:10:20.251Z",{"sys":77},{"id":20,"type":11,"linkType":21},2,{"title":30,"file":80},{"url":81,"details":82,"fileName":85,"contentType":86},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002FkaS3HBPll0jF45paDnJ86\u002F697bb3fe55dbf372e8b3696fd069cd72\u002Fbill-macaitis.webp",{"size":83,"image":84},35252,{"width":63,"height":63},"bill-macaitis.webp","image\u002Fwebp","Building a Billion-Dollar SaaS Marketing Playbook","In this episode, Vikram Bhaskaran unearths actionable tips on how Bill Macaitis, the marketing legend behind Slack, Zendesk, Salesforce and now Macaitis Advisory helped these companies achieve hyper-growth employing a unique customer-centric approach.",{"metadata":90,"sys":93,"fields":100},{"tags":91,"concepts":92},[],[],{"space":94,"id":96,"type":50,"createdAt":97,"updatedAt":97,"environment":98,"publishedVersion":54,"revision":55,"locale":28},{"sys":95},{"type":11,"linkType":12,"id":13},"10dIitfppUttcQwqTNlqu9","2021-07-08T08:55:52.961Z",{"sys":99},{"id":20,"type":11,"linkType":21},{"title":30,"file":101},{"url":102,"details":103,"fileName":105,"contentType":106},"\u002F\u002Fdownloads.ctfassets.net\u002Fa7hvy8sclsq6\u002F10dIitfppUttcQwqTNlqu9\u002F54b1dfb0dc7f74412b3ae5e0679c2040\u002Fbill-macaitis.mp3",{"size":104},49325498,"bill-macaitis.mp3","audio\u002Fmpeg","46 mins",{"data":109,"content":110,"nodeType":284},{},[111,120,124,131,134,137,140,149,152,277],{"data":112,"content":113,"nodeType":119},{},[114],{"data":115,"marks":116,"value":117,"nodeType":118},{},[],"Joining Vikram on the podcast today is one of the most prolific marketers within the SaaS industry, Bill Macaitis. For the very few who may not know, Bill has served as the Chief Revenue Officer and the Chief Marketing Officer at Slack, where he was instrumental in helping it become the fastest growing B2B company ever to hit $100M in annual recurring revenue in just two years. He has also served as the leading go-to-market executive at both Zendesk and Salesforce, and, these days, Bill helps other companies achieve hyper-growth employing a unique customer centric approach, through his company, Macaitis Advisory.","text","paragraph",{"data":121,"content":122,"nodeType":123},{},[],"hr",{"data":125,"content":126,"nodeType":119},{},[127],{"data":128,"marks":129,"value":130,"nodeType":118},{},[],"Bill begins by sharing his perspective on how B2B brands can be unique, some examples of using humor in marketing, the things he has done differently to delight customers, and the concept of products being developed 'out of pain'. He offers his views on the 'magic' he has brought to companies and the components that go into it, such as finding a larger mission, changing hearts and minds, accessing the beginner mindset, and maintaining ensuring that marketing is communicating value rather than simply being annoying. Bill concludes by sharing his main takeaway for marketers gleaned from his vast experience in, and keen insight into, the field. As you will hear, Bill brings his trademark sense of humor and delight which he injects into marketing to this highly informative and thoroughly entertaining interview here today.",{"data":132,"content":133,"nodeType":123},{},[],{"data":135,"content":136,"nodeType":123},{},[],{"data":138,"content":139,"nodeType":123},{},[],{"data":141,"content":142,"nodeType":119},{},[143],{"data":144,"marks":145,"value":148,"nodeType":118},{},[146],{"type":147},"bold","The Finer Details of This Episode:",{"data":150,"content":151,"nodeType":123},{},[],{"data":153,"content":154,"nodeType":276},{},[155,166,176,186,196,206,216,226,236,246,256,266],{"data":156,"content":157,"nodeType":165},{},[158],{"data":159,"content":160,"nodeType":119},{},[161],{"data":162,"marks":163,"value":164,"nodeType":118},{},[],"Bill's perspective of how B2B brands can be unique","list-item",{"data":167,"content":168,"nodeType":165},{},[169],{"data":170,"content":171,"nodeType":119},{},[172],{"data":173,"marks":174,"value":175,"nodeType":118},{},[],"His story of using humor in marketing",{"data":177,"content":178,"nodeType":165},{},[179],{"data":180,"content":181,"nodeType":119},{},[182],{"data":183,"marks":184,"value":185,"nodeType":118},{},[],"Things that Bill has done differently to delight customers",{"data":187,"content":188,"nodeType":165},{},[189],{"data":190,"content":191,"nodeType":119},{},[192],{"data":193,"marks":194,"value":195,"nodeType":118},{},[],"Developing products 'out of pain'",{"data":197,"content":198,"nodeType":165},{},[199],{"data":200,"content":201,"nodeType":119},{},[202],{"data":203,"marks":204,"value":205,"nodeType":118},{},[],"Quirky vs. silly",{"data":207,"content":208,"nodeType":165},{},[209],{"data":210,"content":211,"nodeType":119},{},[212],{"data":213,"marks":214,"value":215,"nodeType":118},{},[],"Organizational structure",{"data":217,"content":218,"nodeType":165},{},[219],{"data":220,"content":221,"nodeType":119},{},[222],{"data":223,"marks":224,"value":225,"nodeType":118},{},[],"Bill's 'magic'",{"data":227,"content":228,"nodeType":165},{},[229],{"data":230,"content":231,"nodeType":119},{},[232],{"data":233,"marks":234,"value":235,"nodeType":118},{},[],"Finding a larger mission",{"data":237,"content":238,"nodeType":165},{},[239],{"data":240,"content":241,"nodeType":119},{},[242],{"data":243,"marks":244,"value":245,"nodeType":118},{},[],"Changing hearts and minds",{"data":247,"content":248,"nodeType":165},{},[249],{"data":250,"content":251,"nodeType":119},{},[252],{"data":253,"marks":254,"value":255,"nodeType":118},{},[],"The beginner mindset",{"data":257,"content":258,"nodeType":165},{},[259],{"data":260,"content":261,"nodeType":119},{},[262],{"data":263,"marks":264,"value":265,"nodeType":118},{},[],"The fine line between communicating value to the world and just being annoying in marketing",{"data":267,"content":268,"nodeType":165},{},[269],{"data":270,"content":271,"nodeType":119},{},[272],{"data":273,"marks":274,"value":275,"nodeType":118},{},[],"Bill's main takeaway for marketers","unordered-list",{"data":278,"content":279,"nodeType":119},{},[280],{"data":281,"marks":282,"value":283,"nodeType":118},{},[],"","document",[286],"V1",[288,514,712],{"metadata":289,"sys":292,"fields":303},{"tags":290,"concepts":291},[],[],{"space":293,"id":295,"type":15,"createdAt":296,"updatedAt":297,"environment":298,"publishedVersion":300,"revision":78,"contentType":301,"locale":28},{"sys":294},{"type":11,"linkType":12,"id":13},"3MIRsCqX5Cfq4qH0ocYw8b","2021-10-07T11:17:43.075Z","2022-06-22T06:40:10.117Z",{"sys":299},{"id":20,"type":11,"linkType":21},43,{"sys":302},{"type":11,"linkType":26,"id":27},{"slug":304,"seoTitle":305,"seoDescription":306,"category":307,"subCategory":308,"filter":310,"contentType":311,"episodeNumber":312,"speakerName":313,"speakerDesignation":314,"speakerImageHero":315,"speakerImage":334,"podcastTitle":305,"podcastDescription":306,"podcastAudio":354,"podcastDuration":371,"podcastContent":372,"podcastVersion":513},"scott-leese","Sales Strategies and Communities","Scott Leese is a sales leader, a founder, and an author who runs Scott Leese Consulting., Surf & Sales, and Thursday Night Sales. In this episode, he takes us through how an autoimmune disease changed his perspective forever and made him the sales leader he is today.",[34],[309],"Revenue Operations > Sales Operations",[36],[38],"Episode 10","Scott Leese","Co-Founder of Scott Lease Consulting",{"metadata":316,"sys":319,"fields":327},{"tags":317,"concepts":318},[],[],{"space":320,"id":322,"type":50,"createdAt":323,"updatedAt":323,"environment":324,"publishedVersion":326,"revision":55,"locale":28},{"sys":321},{"type":11,"linkType":12,"id":13},"4ORlVC9twktaHSaWvBBkCj","2021-10-06T12:08:50.491Z",{"sys":325},{"id":20,"type":11,"linkType":21},4,{"title":313,"description":283,"file":328},{"url":329,"details":330,"fileName":333,"contentType":65},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F4ORlVC9twktaHSaWvBBkCj\u002F05908cea465e54240ddc98459f293f5a\u002FScott_Leese-shadow.png",{"size":331,"image":332},466802,{"width":63,"height":63},"Scott Leese-shadow.png",{"metadata":335,"sys":338,"fields":347},{"tags":336,"concepts":337},[],[],{"space":339,"id":341,"type":50,"createdAt":342,"updatedAt":343,"environment":344,"publishedVersion":346,"revision":78,"locale":28},{"sys":340},{"type":11,"linkType":12,"id":13},"1nUvk8ZKOPLJ2rK0Ny8U70","2021-10-06T12:09:25.332Z","2024-06-06T09:29:38.788Z",{"sys":345},{"id":20,"type":11,"linkType":21},8,{"title":313,"description":283,"file":348},{"url":349,"details":350,"fileName":353,"contentType":86},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F1nUvk8ZKOPLJ2rK0Ny8U70\u002Fa1664d3a36cf8f17c3c4c75543e533f4\u002FScott_Leese-1.webp",{"size":351,"image":352},38034,{"width":63,"height":63},"Scott_Leese-1.webp",{"metadata":355,"sys":358,"fields":365},{"tags":356,"concepts":357},[],[],{"space":359,"id":361,"type":50,"createdAt":362,"updatedAt":362,"environment":363,"publishedVersion":326,"revision":55,"locale":28},{"sys":360},{"type":11,"linkType":12,"id":13},"4H7HoB6E5FDbgi2dWOaWvw","2021-10-06T12:11:00.181Z",{"sys":364},{"id":20,"type":11,"linkType":21},{"title":313,"description":283,"file":366},{"url":367,"details":368,"fileName":370,"contentType":106},"\u002F\u002Fdownloads.ctfassets.net\u002Fa7hvy8sclsq6\u002F4H7HoB6E5FDbgi2dWOaWvw\u002Fd8f34b9c6d236e86ec597a6b08866a0f\u002Fcb-scott.mp3",{"size":369},41292212,"cb-scott.mp3","30.06 mins",{"data":373,"content":374,"nodeType":284},{},[375,392,395,402,405,408,411,418,421,428,501,507],{"data":376,"content":377,"nodeType":119},{},[378,382,388],{"data":379,"marks":380,"value":381,"nodeType":118},{},[],"Joining Vikram on the show today is Scott Leese, a mentor coach and leader in the field of start-up sales. He is currently the founder of ",{"data":383,"marks":384,"value":387,"nodeType":118},{},[385],{"type":386},"italic","Surf and Sales, ",{"data":389,"marks":390,"value":391,"nodeType":118},{},[],"an alternative to sales conference, and the author of two bestselling books on Amazon. In addition, he is the Co-Founder of Scott Lease Consulting, a firm that helps people with sales strategy and processes.",{"data":393,"content":394,"nodeType":123},{},[],{"data":396,"content":397,"nodeType":119},{},[398],{"data":399,"marks":400,"value":401,"nodeType":118},{},[],"After his 23rd birthday, Scott started battling autoimmune diseases, ulcerative colitis, and a colon cancer scare. After starting his career at the age of 27, Scott quickly moved up the ladder and went on to lead the sales function at companies. As you listen, you’ll learn about Scott’s journey from being a sales leader to starting his own company. Scott discusses topics like why businesses need a playbook and the importance of adding value to your customers. Then, Scott reviews the mistakes firms make when it comes to sales and scaling up their businesses, and he finishes up by discussing his offbeat sales communities and how people can join them.",{"data":403,"content":404,"nodeType":123},{},[],{"data":406,"content":407,"nodeType":123},{},[],{"data":409,"content":410,"nodeType":123},{},[],{"data":412,"content":413,"nodeType":119},{},[414],{"data":415,"marks":416,"value":148,"nodeType":118},{},[417],{"type":147},{"data":419,"content":420,"nodeType":123},{},[],{"data":422,"content":423,"nodeType":119},{},[424],{"data":425,"marks":426,"value":427,"nodeType":118},{},[]," ",{"data":429,"content":430,"nodeType":276},{},[431,441,451,461,471,481,491],{"data":432,"content":433,"nodeType":165},{},[434],{"data":435,"content":436,"nodeType":119},{},[437],{"data":438,"marks":439,"value":440,"nodeType":118},{},[],"Scott Leese’s illnesses",{"data":442,"content":443,"nodeType":165},{},[444],{"data":445,"content":446,"nodeType":119},{},[447],{"data":448,"marks":449,"value":450,"nodeType":118},{},[],"Scott’s determination and commitment towards sales",{"data":452,"content":453,"nodeType":165},{},[454],{"data":455,"content":456,"nodeType":119},{},[457],{"data":458,"marks":459,"value":460,"nodeType":118},{},[],"How Scott enjoys working with early-stage start-ups",{"data":462,"content":463,"nodeType":165},{},[464],{"data":465,"content":466,"nodeType":119},{},[467],{"data":468,"marks":469,"value":470,"nodeType":118},{},[],"Why businesses need to have a playbook",{"data":472,"content":473,"nodeType":165},{},[474],{"data":475,"content":476,"nodeType":119},{},[477],{"data":478,"marks":479,"value":480,"nodeType":118},{},[],"Scott’s career mistakes",{"data":482,"content":483,"nodeType":165},{},[484],{"data":485,"content":486,"nodeType":119},{},[487],{"data":488,"marks":489,"value":490,"nodeType":118},{},[],"The addiction model in sales",{"data":492,"content":493,"nodeType":165},{},[494],{"data":495,"content":496,"nodeType":119},{},[497],{"data":498,"marks":499,"value":500,"nodeType":118},{},[],"Scott’s offbeat communities about sales",{"data":502,"content":503,"nodeType":119},{},[504],{"data":505,"marks":506,"value":283,"nodeType":118},{},[],{"data":508,"content":509,"nodeType":119},{},[510],{"data":511,"marks":512,"value":283,"nodeType":118},{},[],[286],{"metadata":515,"sys":518,"fields":529},{"tags":516,"concepts":517},[],[],{"space":519,"id":521,"type":15,"createdAt":522,"updatedAt":523,"environment":524,"publishedVersion":526,"revision":78,"contentType":527,"locale":28},{"sys":520},{"type":11,"linkType":12,"id":13},"LokxaSFFjMbWSFhEnD39n","2021-09-23T12:15:59.487Z","2022-06-22T06:40:16.054Z",{"sys":525},{"id":20,"type":11,"linkType":21},38,{"sys":528},{"type":11,"linkType":26,"id":27},{"slug":530,"seoTitle":531,"seoDescription":532,"category":533,"subCategory":534,"filter":536,"contentType":537,"episodeNumber":538,"speakerName":539,"speakerDesignation":540,"speakerImageHero":541,"speakerImage":560,"podcastTitle":531,"podcastDescription":532,"podcastAudio":580,"podcastDuration":371,"podcastContent":597,"podcastVersion":711},"elizabeth-salomon","Crisis Management and Business Growth","Elizabeth Salomon, the CFO at Xactly Corp discusses navigating through crises, using data to obtain new insights and methods of testing them. She also gives a glimpse of how today's CFO role would change into something else tomorrow.",[34],[535],"Finance Operations > Billing",[36],[38],"Episode 09","Elizabeth Salomon","CFO at Xactly Corp",{"metadata":542,"sys":545,"fields":552},{"tags":543,"concepts":544},[],[],{"space":546,"id":548,"type":50,"createdAt":549,"updatedAt":549,"environment":550,"publishedVersion":326,"revision":55,"locale":28},{"sys":547},{"type":11,"linkType":12,"id":13},"3Vn5ZGlBFZI0MovkTs7SEa","2021-09-23T12:11:47.365Z",{"sys":551},{"id":20,"type":11,"linkType":21},{"title":553,"description":283,"file":554},"Elizabeth Salomon ",{"url":555,"details":556,"fileName":559,"contentType":65},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F3Vn5ZGlBFZI0MovkTs7SEa\u002F4b1ea7d7edb597371a310dbdf2383f77\u002Felizabeth_salomon-shadow.png",{"size":557,"image":558},449832,{"width":63,"height":63},"elizabeth salomon-shadow.png",{"metadata":561,"sys":564,"fields":573},{"tags":562,"concepts":563},[],[],{"space":565,"id":567,"type":50,"createdAt":568,"updatedAt":569,"environment":570,"publishedVersion":572,"revision":78,"locale":28},{"sys":566},{"type":11,"linkType":12,"id":13},"2sFf5bUHDYu8StGOs4YtGC","2021-09-23T12:12:48.466Z","2024-06-06T09:32:23.491Z",{"sys":571},{"id":20,"type":11,"linkType":21},9,{"title":539,"description":283,"file":574},{"url":575,"details":576,"fileName":579,"contentType":86},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F2sFf5bUHDYu8StGOs4YtGC\u002Fc87884badc75b4183255e187b56e2308\u002Felizabeth_salomon-1.webp",{"size":577,"image":578},31330,{"width":63,"height":63},"elizabeth_salomon-1.webp",{"metadata":581,"sys":584,"fields":591},{"tags":582,"concepts":583},[],[],{"space":585,"id":587,"type":50,"createdAt":588,"updatedAt":588,"environment":589,"publishedVersion":326,"revision":55,"locale":28},{"sys":586},{"type":11,"linkType":12,"id":13},"358CQv0375rtcsQWzX1ZdN","2021-09-23T12:14:13.186Z",{"sys":590},{"id":20,"type":11,"linkType":21},{"title":539,"description":283,"file":592},{"url":593,"details":594,"fileName":596,"contentType":106},"\u002F\u002Fdownloads.ctfassets.net\u002Fa7hvy8sclsq6\u002F358CQv0375rtcsQWzX1ZdN\u002Fb5abf5dadb28427b2ea1b4cf946a602c\u002Fcb-elizabeth-salomon.mp3",{"size":595},36025048,"cb-elizabeth-salomon.mp3",{"data":598,"content":599,"nodeType":284},{},[600,607,610,617,620,623,626,633,636,699,705],{"data":601,"content":602,"nodeType":119},{},[603],{"data":604,"marks":605,"value":606,"nodeType":118},{},[],"Joining Vikram on the show today is Elizabeth Salomon, Chief Financial Officer at Xactly Corp. Having chosen finance as her career early on, Elizabeth worked with Ernst and Young, was nominated for the post of Accounting Fellow at the Office of the Comptroller of the Currency (OCC), and went on to hold finance leadership roles in the technology industry. Elizabeth has been a CFO at software companies for the past 12 years, and has led multiple merger and acquisition turnarounds, launched multi-unit auditing programs, and driven performance improvement initiatives.",{"data":608,"content":609,"nodeType":123},{},[],{"data":611,"content":612,"nodeType":119},{},[613],{"data":614,"marks":615,"value":616,"nodeType":118},{},[],"In today’s episode, Elizabeth discusses navigating through a crisis and stresses the importance of maintaining the fine line between cutting down on expenses and making new investments. She also discusses how data can be used to obtain new insights, taking risks, writing down scenarios, as well as making assumptions and testing whether the assumptions were correct. Elizabeth ends by discussing how a CFO’s role may intertwine with other roles in the future. A true leader in her field, Elizabeth Salomon has a great deal of experience, knowledge, and wisdom to share with listeners here today.",{"data":618,"content":619,"nodeType":123},{},[],{"data":621,"content":622,"nodeType":123},{},[],{"data":624,"content":625,"nodeType":123},{},[],{"data":627,"content":628,"nodeType":119},{},[629],{"data":630,"marks":631,"value":148,"nodeType":118},{},[632],{"type":147},{"data":634,"content":635,"nodeType":123},{},[],{"data":637,"content":638,"nodeType":276},{},[639,649,659,669,679,689],{"data":640,"content":641,"nodeType":165},{},[642],{"data":643,"content":644,"nodeType":119},{},[645],{"data":646,"marks":647,"value":648,"nodeType":118},{},[],"The impact of COVID-19 on Elizabeth’s business",{"data":650,"content":651,"nodeType":165},{},[652],{"data":653,"content":654,"nodeType":119},{},[655],{"data":656,"marks":657,"value":658,"nodeType":118},{},[],"The importance of data for an organization",{"data":660,"content":661,"nodeType":165},{},[662],{"data":663,"content":664,"nodeType":119},{},[665],{"data":666,"marks":667,"value":668,"nodeType":118},{},[],"Why CFOs need to think about creating a talent strategy",{"data":670,"content":671,"nodeType":165},{},[672],{"data":673,"content":674,"nodeType":119},{},[675],{"data":676,"marks":677,"value":678,"nodeType":118},{},[],"The dynamic role of a CFO",{"data":680,"content":681,"nodeType":165},{},[682],{"data":683,"content":684,"nodeType":119},{},[685],{"data":686,"marks":687,"value":688,"nodeType":118},{},[],"Why it is crucial to measure the performance of business activities",{"data":690,"content":691,"nodeType":165},{},[692],{"data":693,"content":694,"nodeType":119},{},[695],{"data":696,"marks":697,"value":698,"nodeType":118},{},[],"How the CFO role may merge with the CEO and the CIO roles",{"data":700,"content":701,"nodeType":119},{},[702],{"data":703,"marks":704,"value":283,"nodeType":118},{},[],{"data":706,"content":707,"nodeType":119},{},[708],{"data":709,"marks":710,"value":283,"nodeType":118},{},[],[286],{"metadata":713,"sys":716,"fields":727},{"tags":714,"concepts":715},[],[],{"space":717,"id":719,"type":15,"createdAt":720,"updatedAt":721,"environment":722,"publishedVersion":724,"revision":78,"contentType":725,"locale":28},{"sys":718},{"type":11,"linkType":12,"id":13},"I1ykFnsazEwq6AjJJ1R3B","2021-09-08T17:02:46.291Z","2022-06-22T06:57:29.295Z",{"sys":723},{"id":20,"type":11,"linkType":21},32,{"sys":726},{"type":11,"linkType":26,"id":27},{"slug":728,"seoTitle":729,"seoDescription":730,"category":731,"subCategory":732,"filter":734,"contentType":735,"episodeNumber":736,"speakerName":737,"speakerDesignation":738,"speakerImageHero":739,"speakerImage":758,"podcastTitle":778,"podcastDescription":730,"podcastAudio":779,"podcastDuration":371,"podcastContent":797,"podcastVersion":911},"laura-marino","Finding your Product-Market Fit with Laura Marino","Laura Marino is not only the CPO of TrueAccord but also a board member at 'Leading Women in Technology. In this episode, she discusses the mistakes that companies make during the growth stage of their startup, and the importance of proper processes, and hiring the right people for your team.",[34],[733],"Building Chargebee > Product Updates",[36],[38],"Episode 08","Laura Marino","CPO at TrueAccord",{"metadata":740,"sys":743,"fields":750},{"tags":741,"concepts":742},[],[],{"space":744,"id":746,"type":50,"createdAt":747,"updatedAt":747,"environment":748,"publishedVersion":326,"revision":55,"locale":28},{"sys":745},{"type":11,"linkType":12,"id":13},"7qFzeGNLLcdeKANsGhtvrN","2021-09-08T16:53:31.467Z",{"sys":749},{"id":20,"type":11,"linkType":21},{"title":751,"description":283,"file":752},"Laura Marino dark",{"url":753,"details":754,"fileName":757,"contentType":65},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F7qFzeGNLLcdeKANsGhtvrN\u002Fab8ae06429b753ee1a5989952d3f6ad4\u002FLaura_Marino_-_shadow_-_1.png",{"size":755,"image":756},419227,{"width":63,"height":63},"Laura Marino - shadow - 1.png",{"metadata":759,"sys":762,"fields":770},{"tags":760,"concepts":761},[],[],{"space":763,"id":765,"type":50,"createdAt":766,"updatedAt":767,"environment":768,"publishedVersion":346,"revision":78,"locale":28},{"sys":764},{"type":11,"linkType":12,"id":13},"2mWtoLwr1ODmLuA5Kj1hjf","2021-09-08T16:54:41.416Z","2024-06-06T09:34:29.822Z",{"sys":769},{"id":20,"type":11,"linkType":21},{"title":771,"description":283,"file":772},"Laura Marino light",{"url":773,"details":774,"fileName":777,"contentType":86},"\u002F\u002Fimages.ctfassets.net\u002Fa7hvy8sclsq6\u002F2mWtoLwr1ODmLuA5Kj1hjf\u002F3f7c9900a62daf54f6a9128211d1950e\u002FLaura_Marino_-_1.webp",{"size":775,"image":776},21464,{"width":63,"height":63},"Laura_Marino_-_1.webp","Finding your Product-Market Fit",{"metadata":780,"sys":783,"fields":790},{"tags":781,"concepts":782},[],[],{"space":784,"id":786,"type":50,"createdAt":787,"updatedAt":787,"environment":788,"publishedVersion":326,"revision":55,"locale":28},{"sys":785},{"type":11,"linkType":12,"id":13},"78EL5O06oZrHKQNDrhjKp4","2021-09-08T17:02:41.769Z",{"sys":789},{"id":20,"type":11,"linkType":21},{"title":791,"description":283,"file":792},"Laura Marino audio",{"url":793,"details":794,"fileName":796,"contentType":106},"\u002F\u002Fdownloads.ctfassets.net\u002Fa7hvy8sclsq6\u002F78EL5O06oZrHKQNDrhjKp4\u002F8948dc521da973c67f5f60524b4b9c6b\u002Fcb-laura-marino.mp3",{"size":795},35961196,"cb-laura-marino.mp3",{"data":798,"content":799,"nodeType":284},{},[800,807,810,817,820,823,826,833,836,899,905],{"data":801,"content":802,"nodeType":119},{},[803],{"data":804,"marks":805,"value":806,"nodeType":118},{},[],"Joining Vikram on the podcast today is Laura Marino, Chief Product Officer at TrueAccord, a company that helps people struggling with debt achieve financial health. A teacher, board member at “Leading Women in Technology,” strategist, and mergers and acquisitions expert, Laura possesses a vast amount of knowledge  and wisdom gained through extensive experience which she shares with Vikram and listeners here today.",{"data":808,"content":809,"nodeType":123},{},[],{"data":811,"content":812,"nodeType":119},{},[813],{"data":814,"marks":815,"value":816,"nodeType":118},{},[],"In this episode, Laura discusses the mistakes that companies make during the growth stage of their startup, and the importance of proper processes and hiring the right people for your team. She goes on to explain the importance of communicating efficiently and ensuring that business activities are performed in line with a company’s mission, vision, and goals. Laura also looks at how women have a tendency to shy away from speaking up in the technology sphere, why it is important to have diversity in your team, and finishes up by expressing her love for teaching and how it inspires her to apply new concepts to her business. Listen in today to discover the secrets to Laura’s stellar success and learn how they can help your organization reach its goals as well.",{"data":818,"content":819,"nodeType":123},{},[],{"data":821,"content":822,"nodeType":123},{},[],{"data":824,"content":825,"nodeType":123},{},[],{"data":827,"content":828,"nodeType":119},{},[829],{"data":830,"marks":831,"value":148,"nodeType":118},{},[832],{"type":147},{"data":834,"content":835,"nodeType":123},{},[],{"data":837,"content":838,"nodeType":276},{},[839,849,859,869,879,889],{"data":840,"content":841,"nodeType":165},{},[842],{"data":843,"content":844,"nodeType":119},{},[845],{"data":846,"marks":847,"value":848,"nodeType":118},{},[],"Why it is important to be empathetic with people struggling with debt ",{"data":850,"content":851,"nodeType":165},{},[852],{"data":853,"content":854,"nodeType":119},{},[855],{"data":856,"marks":857,"value":858,"nodeType":118},{},[],"The importance of scalability in a growing business",{"data":860,"content":861,"nodeType":165},{},[862],{"data":863,"content":864,"nodeType":119},{},[865],{"data":866,"marks":867,"value":868,"nodeType":118},{},[],"How to set proper processes in your company",{"data":870,"content":871,"nodeType":165},{},[872],{"data":873,"content":874,"nodeType":119},{},[875],{"data":876,"marks":877,"value":878,"nodeType":118},{},[],"How organizing information can help teams function smoothly",{"data":880,"content":881,"nodeType":165},{},[882],{"data":883,"content":884,"nodeType":119},{},[885],{"data":886,"marks":887,"value":888,"nodeType":118},{},[],"Setting goals and priorities for your company",{"data":890,"content":891,"nodeType":165},{},[892],{"data":893,"content":894,"nodeType":119},{},[895],{"data":896,"marks":897,"value":898,"nodeType":118},{},[],"How having diversity in a team can help a company",{"data":900,"content":901,"nodeType":119},{},[902],{"data":903,"marks":904,"value":283,"nodeType":118},{},[],{"data":906,"content":907,"nodeType":119},{},[908],{"data":909,"marks":910,"value":283,"nodeType":118},{},[],[286],"\u003Cp>Joining Vikram on the podcast today is one of the most prolific marketers within the SaaS industry, Bill Macaitis. For the very few who may not know, Bill has served as the Chief Revenue Officer and the Chief Marketing Officer at Slack, where he was instrumental in helping it become the fastest growing B2B company ever to hit $100M in annual recurring revenue in just two years. He has also served as the leading go-to-market executive at both Zendesk and Salesforce, and, these days, Bill helps other companies achieve hyper-growth employing a unique customer centric approach, through his company, Macaitis Advisory.\u003C\u002Fp>\u003Chr\u002F>\u003Cp>Bill begins by sharing his perspective on how B2B brands can be unique, some examples of using humor in marketing, the things he has done differently to delight customers, and the concept of products being developed 'out of pain'. He offers his views on the 'magic' he has brought to companies and the components that go into it, such as finding a larger mission, changing hearts and minds, accessing the beginner mindset, and maintaining ensuring that marketing is communicating value rather than simply being annoying. Bill concludes by sharing his main takeaway for marketers gleaned from his vast experience in, and keen insight into, the field. As you will hear, Bill brings his trademark sense of humor and delight which he injects into marketing to this highly informative and thoroughly entertaining interview here today.\u003C\u002Fp>\u003Chr\u002F>\u003Chr\u002F>\u003Chr\u002F>\u003Cp>\u003Cb>The Finer Details of This Episode:\u003C\u002Fb>\u003C\u002Fp>\u003Chr\u002F>\u003Cul>\u003Cli>\u003Cp>Bill's perspective of how B2B brands can be unique\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>His story of using humor in marketing\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Things that Bill has done differently to delight customers\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Developing products 'out of pain'\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Quirky vs. silly\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Organizational structure\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Bill's 'magic'\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Finding a larger mission\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Changing hearts and minds\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>The beginner mindset\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>The fine line between communicating value to the world and just being annoying in marketing\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Bill's main takeaway for marketers\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>",1792502841427]