Every alternate week, we send a roundup of content that we think would be most useful for your subscription business - awe-inspiring product stories, under-appreciated GTM campiagns, content that you would want to share with your colleagues, insight-packed interviews with industry leaders or interesting podcasts you can casually quote from during meetings (or parties)!
We're peeking behind the curtain of two viral products and analyzing how they took different turns on the Gartner hype cycle.
Simple ideas have the potential to reshape conventional wisdom - for strategies, products, and even entire organizations.
How big a role does context play in shaping our perception of everyday things?
Often treated as a parable for marketing blunders, the story of new coke teaches lessons about taking strategic risks during uncertain times.
The Bible of the culinary world is a product of an exemplary content marketing engine.
Lessons from journalism on creating brand narratives
Do you have the risk-taking capacity of a broke 19th-century painter with nothing to lose?
If this newsletter was shared with you and you'd like to read more of the Chargebee Compass
If you're already a subscriber, be that interesting colleague who forwards newsletters to their friends :)