AI is changing the way we build, price, and grow. It’s not just about software subscriptions anymore: it’s about charging for outcomes, usage, agents, or a mix of them all. And the speed of change? Unforgiving.
The mission hasn’t changed: build bold, global, profitable companies. But the pace has. There’s no time to wait. Every company has to rewire how they monetize, fast.

As foundational models mature and the cost of AI adoption drops, the companies that win won’t just build with LLMs or ship faster — they’ll monetize better, and with precision. And that means billing can’t be a back-office afterthought anymore. 

But, the inconvenient truth? There’s no universal answer to “what should we charge for?” The right answer depends on your product’s value, delivery cost, customer behavior, and where you are in your journey.

That’s why the smartest companies are running monetization like a product: testing, learning, and evolving based on real usage data. 

Test. Learn. Adapt. Repeat.

We’ve seen this firsthand with companies like:

  • DeepL, a leading global Language AI company, who scaled usage-based pricing to match surging demand for their industry-leading AI-powered translations.
  • Zapier, a global leader in workflow automation, who shifted to a usage-based model in response to customer demand — and saw task usage per customer grow by over 50%.

From supporting these pioneers, one thing has become clear: high-volume usage tracking, real-time billing flexibility, and seamless data integration are no longer “nice to have” — they’re must-haves.

That’s what this new evolution of Chargebee delivers.

Introducing: Chargebee’s Usage Ecosystem

Today, I’m excited to announce the availability of our new high-volume usage ingestion and billing capabilities. They comprise a purpose-built system that lets you track, analyze, and monetize usage in real-time:

  • Track now, monetize later: Ingest usage data instantly with schemaless tracking. No reintegration headaches.
  • Design flexible pricing: Go pay-as-you-go, bundle features, or build hybrid plans. Adapt as you grow.
  • Set smart usage controls: Allocate limits by plan or add-on, enable governance, and charge fairly (prepaid or postpaid).
  • Bill accurately at scale: Keep a clean trail from raw usage to final invoice, with full transparency for your team and your customers.
  • Connect usage to growth: Link usage, subscription, and billing data to uncover upsell opportunities, optimize pricing, and reduce churn.
  • Scale without technical debt: Eliminate the need for expensive custom builds. Move fast without breaking finance.

Try It Free — at Scale

To celebrate this launch, we’re giving every Chargebee customer up to 100 million usage events per month free for the next 24 months. 

That’s two full years to experiment, learn, and land on your best-fit monetization model — usage-based, outcome-driven, or hybrid — without worrying about cost.

Get started here →

Already a Chargebee customer? This offer is available today. No strings attached.

New to Chargebee? You can access the same offer if you sign up by June 30, 2025.

Announcing: Better Billing

We’re launching this evolution under a simple name: Better Billing. It’s a belief that every company deserves a billing platform designed for experimentation, flexibility, and scale.

And we’re celebrating it in a big way, with a global campaign across San Francisco, New York, and London, in partnership with DeepL and Zapier.

Screenshot 2025 04 02 at 2. 24. 53 pm

If you see one of our billboards in the wild, snap a photo and tag us with #Better_Billing. We’d love to hear what you think — and more importantly, what you’ll build with two years of runway.