On Demand 45 mins

Improving the SVOD Monetization Model for OTT businesses

Key takeaways :

Current state of subscriptions in the OTT industry
Subscription lessons we can learn from the SaaS industry
Monetization experiments to finetune your SVOD model
The Chargebee Advantage

Hosted by

Nick Ntigrintakis

CEO,
AlphaOTT

Matthew Clarke

Customer Success Lead,
Chargebee

Hosted by

Nick Ntigrintakis

CEO,
AlphaOTT

Matthew Clarke

Customer Success Lead,
Chargebee

An in-depth chat with AlphaOTT's CEO, Nick Ntigrintakis

The way people consumed content and entertainment changed forever in 2020. The OTT market is projected to reach $332.52 billion by 2025 due to the tremendous improvements in internet speed, quality of content, and accessibility.

With the shift in consumer behavior and the forecasted market growth, the opportunity in this market is massive. Netflix’s market share has reduced from a whopping 96% in 2008 to a meager 18% today. There’s room for more than one A-player. Companies need to quickly overcome their barriers to scale and finetune their monetization strategies to seize this opportunity.

Save a seat and listen to Nick talk about how OTT businesses can reduce their barriers to scale, and emerge more successful in 2021.

6500+ customers love us, and here's what they have to say

With Chargebee's native support for localized prices, taxes, renewal workflows, and reports, a few days is all it takes for us to enter a new market, not months. This 10x faster time-to-market is a game-changer for us, and we're confident of growing 5x in our new markets within five years.

Flexibility around subscription types is probably the biggest win — Chargebee cut down time spent managing subscriptions by about 80% compared to our previous process.

Using Chargebee is also one less area we have to worry about as we scale. We know that it'll adapt to most if not all situations that'll come up in the future.