It’s no secret that the subscription landscape has evolved. From traditional software-as-a-service and "product of the month" models to loyalty, memberships, and pay-as-you-go, consumers are demanding more choice than ever before when it comes to relationships with their favorite brands — and companies have awoken to the power of recurring revenue.

Join Krish Subramanian, Co-Founder and CEO of Chargebee, as he kicks off beelieve '24 with a look at Chargebee's own transformation from a SaaS startup serving SaaS startups to a global leader in revenue growth management. Hear what Krish has learned from more than a decade in the subscription industry, how those lessons have prepared us for the opportunities and headwinds ahead, and what's next from Chargebee to empower you to drive repeatable success at your organization.

From "growth at all costs" in 2021 to cost-cutting and "the year of efficiency" in 2023, subscription industry leaders have experienced significant focus shifts. As we enter 2024, business leaders must invest in inorganic growth levers to propel their companies without compromising their bottom line.

Hear from Brian Clark, President of GTM at Chargebee, in conversation with Typeform and Conde Nast as representatives of B2B and B2C subscription leaders about how they've navigated the constant change of the past few years and unlocked efficient growth amidst market turbulence by putting customer experience and customer feedback front and center.

B2B software buyers now expect consumer-like shopping experiences, conducting self-service research to inform their purchasing decisions. Now, we're entering the age of AI, which only accelerates this trend toward self-service, making it easier than ever to access information on software tools. At the same time, vendors are rushing to deliver AI products and capabilities to meet buyers' demands for automation and efficiency. In this session, G2 CEO and Co-Founder Godard Abel will share insights on the global software landscape according to G2 and discuss how buying and selling software is changing in an age of AI.

Amidst tightening budgets and an economic outlook that continues to shift, subscription organizations may feel like they are waiting with bated breath for clarity on when to make their next move. But, is the fundraising environment mirroring B2C and consumer purchasing behavior? What can organizations reasonably expect from the remainder of 2024, and what should they be ready for? In this session, investors, analysts, and finance operators who cover the subscriptions space will discuss their perspectives and predictions for what the next 12-24 months will entail.