Chargebee Growth

Introduction

Subscription businesses today face increasing pressure to deliver results across the entire revenue pipeline, from acquiring new customers to expanding existing accounts and reducing churn. As customer expectations rise and buying journeys become more dynamic, teams need to go beyond one-size-fits-all engagements to influence outcomes across the subscriber lifecycle.

Chargebee Growth is built to address this challenge by allowing your teams to experiment, personalise, and deploy price experiments, contextual offers, cancel experiences & renewal optimisations without any engineering effort. By combining audience targeting, real-time triggers, and native billing integration, Growth enables you to design and execute dynamic monetisation strategies that adapt to customer behaviour. With Growth, you can:

• Increase trial conversion rates by incentivising prospects to upgrade to paid plan.
• Boost customer acquisition by running price experiments on top of your product catalog
• Reduce churn by proactively engaging at-risk customers with churn prevention offers.
• Unlock expansion revenue through contextual plan / add offers.
• Drive Net revenue retention by optimising the renewal price for your subscriptions at scale.

Furthermore, Growth works seamlessly with your billing system to translate customer experiences into real revenue outcomes. Offers, upgrades, discounts, and renewals delivered through Growth are applied at the billing layer, ensuring accurate subscription updates, compliant invoicing, and real-time revenue execution.

Key Concepts

The following are some important terms associated with the Chargebee Growth:

• Play: A goal driven workflow designed to deploy targeted actions at key subscriber moments to drive revenue KPIs.
• Objective: The business outcome the play is designed to achieve —Acquisition, Expansion, or Retention.
• Play type: The play category that determines the action / experience the play delivers: In-app Offer, Pricing Table, or Cancel Page.
• Offer / Experience: Growth objects that are embedded in Plays and presented to subscribers to drive actions that impact overall revenue KPIs.
• Audience: The set of rules that qualifies subscribers to enter a play, defined using key attributes automatically enriched from other systems e.g. Billing, CRM, etc.
• Trigger: An event that activates a play for an eligible subscriber (only for in-app plays).
• Action: What a play does when a subscriber qualifies (show offer/table/cancel experience; test variants; route sub-audiences).
• Targeting & segmentation: Business logic layer to define the delivery strategy of an experience / actions within a play.
• Experiment: Used to run a test to evaluate two or more actions within a play by randomly splitting the play traffic as per the configured percentage values.
• Control: A mechanism to reserve a fixed percentage of play traffic as hold out group and establish a baseline for the play. Used to calculate the overall lift the play is generating for different business metrics compared to the baseline.
• Performance insights: Reporting for engagement and outcome metrics that help to optimise the play further.

Growth Workflow

Here's a high-level overview of how Chargebee Growth is designed around the subscriber lifecycle, delivering the right action at the right moment as subscribers move from acquisition to expansion and retention:

Acquire – Turning prospects into customers

In the acquisition stage, subscribers are exploring your product or evaluating its value. Chargebee Growth helps you guide them towards conversion by presenting contextual, timely experiences.

Key moments and experiences include:

• In-app prompts during trial or onboarding.
• Conversion-focused offers on key pages.
• Pricing tables that highlight the right plan at the right time.

Retain – Preventing churn at critical moments

Some of your customers who activate may not see enough value with your product and could get identified as high churn risk. Chargebee Growth helps you identify these high risk customers and intervene proactively with personalised retention experiences to retain them.

Key moments and experiences include

• Targeted incentives for at-risk subscribers.
• Personalised cancellation journeys with save offers or alternatives.
• Renewal price optimisation before subscription renewal.

Grow – Expanding revenue from existing subscribers

Some of your active subscribers may become your most loyal customers. As their business requirement evolves they could become ripe expansion candidates for your business. Growth focuses on helping you unlock additional value through relevant expansion opportunities.

Key moments and experiences include

• Upgrade prompts triggered by usage or plan limits.
• Add-on or feature recommendations based on behaviour.
• Pricing tables shown during account review or renewal moments.

Across all the use cases, Chargebee Growth follows a consistent workflow:

1. Chargebee Growth is provided with the relevant subscriber context for evaluation pruposes.
2. Additional enrichment is performed using connected billing and CRM systems to build a shared context about the subscriber.
3. Preconfigured rules determine the most relevant action (Offers, Cancel Experience, Renewal Optimization etc) for the given subscriber based on the shared context.
4. The selected action is taken within Chargebee Growth.
5. Billing fulfilments & downstream notifications are processed automatically as applicable.

This approach ensures that every growth experience is contextual, measurable, and tightly aligned with your revenue growth strategy.

Key Features

Chargebee Growth supports every stage of your subscription lifecycle from acquisition to expansion and retention. Here's what you can do with Growth:

• Pricing Table Experimentation - A/B test pricing pages to optimise conversion, without engineering dependencies.
• Cancel Page Experiences - Retain cancelling customers with personalised cancel experiences and retention offers.
• Free-to-Paid Conversion - Test different trial offers without code; measure MRR impact immediately.
• Expansion Offers - Right plan upgrades, add ons offers at the right moment, based on subscription context.
• Retention Offers - Present Retention offers to your churning subscribers at the right moment to retain them.
• AI Churn Scoring - Identify at-risk subscribers even before they cancel and deploy targeted interventions to retain them.
• Renewal Price Optimisation - Use pricing as a lever and optimise the price at which your existing subscriptions renew, driving your growth and retention KPIs.

Together, these features help you create cohesive, data-informed experiences that drive growth, maximize lifetime value, and reduce churn for your business.