Loss Aversion Cards

Overview

Loss Aversion Cards help reinforce the value customers receive from your product at the moment they initiate cancellation or downgrade. These cards appear within the Cancel Experience and are designed to highlight usage, features, offers, or messaging that may influence the customer’s decision.

You can display up to four Loss Aversion Cards on a Cancel Page. Each card can be configured to present account activity, product value, social proof, direct calls to action, or custom messaging.

Loss Aversion Layouts

By default, a Cancel Page includes two Loss Aversion Card placements.

You can modify the number of cards displayed (between zero and four) by navigating to Pages > Edit Cancel Page > Page Settings > Loss Aversion Layout, and selecting your preferred layout configuration.

Selecting the appropriate layout allows you to balance persuasive messaging with page simplicity.

Loss Aversion Card Types

Chargebee Growth supports multiple Loss Aversion Card formats. The effectiveness of each card type may vary depending on your use case (for example, cancellation prevention vs. downgrade mitigation).

Activity Cards

Activity Cards display customer usage data to reinforce the value already received from your product.

These cards pull data from the Chargebee Growth JS snippet and can display metrics such as usage volume, engagement, or historical activity.

If usage data is low or unavailable, you can configure a fallback card, for example, prompting the customer to complete setup or explore key features.

Feature Cards

Feature Cards highlight the functionality or benefits the customer may lose upon cancellation or downgrade. These cards are particularly effective in downgrade scenarios, where customers may not fully realize the impact of moving to a lower-tier plan.

Vertical Feature Card

A vertical layout option is also available for feature-focused messaging.

Offer Cards

Offer Cards allow you to surface a retention or engagement offer directly within the Loss Aversion section. You can use these cards to:

• Present a discount
• Link to an upgrade or downgrade path
• Schedule a call
• Direct customers to helpful resources

Vertical Loss Aversion CTA Card

A vertical CTA (Call-to-Action) layout is also available for stronger visual emphasis.

Message Card

Message Cards allow you to display custom text to customers during the cancellation flow. This format is useful for:

• Sharing important information
• Reinforcing brand values
• Communicating support availability
• Clarifying next steps

Twitter Card

The Twitter Card allows you to embed a public tweet as social proof within the Cancel Experience. This format can help reinforce product credibility and customer satisfaction by showcasing real user feedback.

Image Cards

For everything else, there's image cards!

Image Cards provide maximum flexibility by allowing you to display a fully custom image. Use this format when you want complete control over layout and design beyond the predefined templates.

Translate loss aversion cards

If your Growth application has multiple languages enabled in Settings > Languages, you can add translated versions of your loss aversion cards for each language. Loss aversion cards are translated in context from the cancel page they appear on, so you manage one set of cards instead of duplicating a page per language.

Add and edit loss aversion card language variants

1. Click Experiences > Pages and open the page that contains the loss aversion cards.
2. In the page editor, use the language switcher in the top bar to select a language. The primary language is labeled as primary.
3. Turn on the language for this page if it is not already enabled. Growth creates the language variant from the primary-language content, including the existing loss aversion cards.
4. Select each loss aversion card and replace the copied text with your translation, such as the headline, body copy, and button or call-to-action labels.
5. Switch between languages in the language switcher to preview each card variant.
6. Click Publish when the translations are ready.

Language variants hold only the translated copy for existing cards. Card layout, card type, the number of cards, and any offer or action wiring stay on the primary language and apply to every language variant.

To learn more about the full multi-language workflow, see Languages and translations and Translate a cancel page.