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Non-payment data contains customer's personal information including name, email address, phone number, and address. You can choose not to provide this information to Reveal. In cases where you provide this information to your payment provider, and we receive it, we will not store it in our databases. When you enter the keys to connect with the payment service provider, we explicitly ask for your consent on whether you want us to capture your users' non-payment data.
Chargebee Reveal also receives information about the payment provider used for a transaction, the payment method used, and associated information such as card brand, expiry date, last four digits of the card number, etc., which can be used on an anonymous basis as well. If you choose not to provide access to non-payment data, we will use this information anonymously. This anonymous information does not qualify as personal information, but is essential for you to derive value from Chargebee Reveal's products.
Providing this information might help you better understand your users' behavior on a per-user basis, especially if these are the identifiers your team has for its users. For subscription-based companies or for obtaining detailed funnel information on drop-offs, having a unique identifier per customer will definitely help—to calculate drop-offs, churn, and other associated metrics.
Also, if you need to delete information on a per-customer basis—for example, when a user has churned from your business and wants their data deleted from your database and associated services—Chargebee Reveal will provide an API for this purpose. If you don't provide Chargebee Reveal with this information, you won't be able to specify the unique identifier needed to delete a user's record.
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