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Data that contains customer's personal information including name, email address, phone number, address. This is information that you can choose not to provide to Reveal. In cases where the information is provided to your payment provider, and we receive it, we will not persist the same in our databases. When you enter the keys to connect with the payment service provider, we explicitly take your consent on whether you want us to capture your users' non-payment data.
Chargebee Reveal will also receive information on the payment provider used for a transaction, the payment method used and associated information such as card brand, expiry date, last four digits of the card number etc which can be used on an anonymous basis as well. In that, if you choose to not provide access to non-payment data, this information will be used on an anonymous basis. This information with no user-associated does not qualify as personal information, but is essential for you to derive value out of Chargebee Reveal's products.
Providing this information might help you better understand your users' behavior on a per-user basis, especially if these are the identifiers your team has for its users. For subscription based companies or for obtaining detailed funnel information on drop-offs, having a unique identifier per customer will definitely help - to calculate drop-offs, churn and other associated metrics.
Also if you need to delete information on a per customer basis - say a user has churned from your business and wants their data deleted from your database and associated services, Chargebee Reveal will expose an API to do the same. In the event of your not providing Chargebee Reveal with this information, there will be no way for you to convey to our systems the unique identifier based on which a users record can be deleted.
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