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Retention Best Practices

  • Testing in Chargebee Retention
    • Exploring Chargebee Retention Use Cases
    • Your First Chargebee Retention Experiment
    • Creating a Random Offer Test
    • Targeted Offer Tests within Audiences
    • A/B Testing in Chargebee Retention
    • Chargebee Retention Offer Library
    • Creating the Perfect Offer
    • Using Targeted Reason Based Offers
    • Leveraging Offer Placement to Drive Deflection
    • Using the Rules Editor to create an Audience
    • Understanding Properties and Operators in Audience Creation
    • The Chargebee Retention Testing Methodology
    • Frequently Asked Questions

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  • Chargebee Retention Security Overview
  1. Retention
  3. Retention Best Practices
  5. Testing in Chargebee Retention
  6. Creating the Perfect Offer
Proactively retain, expand, and grow revenue with Chargebee Growth - the next evolution of Chargebee Retention.Built on top of Chargebee Billing, Growth empowers you to design, experiment, and deploy monetization strategies not just at the moment of cancel but across the entire subscriber lifecycle.Go through ourdocumentationto know more.
  1. Retention
  3. Retention Best Practices
  5. Testing in Chargebee Retention
  6. Creating the Perfect Offer

Creating the Perfect Offer

When you are just getting started with Chargebee Retention one of the things you'll have to do is create offers in order to present them to your customers. It's widely known that your presentation does make a difference. In this article, we'll expose some of what we have found to be best practices from years of testing and experimenting with retention offers at the point of cancellation.

1. Keep it simple

Remember that your user will only spend about a minute on the page. Overloading them with lengthy copy and content or CTA's that are unclear will likely have them turning down the offer and continuing to cancel.

Do: Create a clear and concise headline, description, and a call to action.

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Don't: Overwhelm your user with too much text and/or create a confusing call to action.

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2. Don't give your canceler another task, do it for them.

Avoid giving your canceller hoops they need to jump through in order to accept your offer. Your customer has already clicked cancel so if the offer doesn't follow through with a remedy, they're likely to just come right back and cancel anyways.

Do: Tell your customer you have a solution for them and that you will take care of it or help them along the way.

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Don't: Give your customer a job to do or a series of tasks unless it's potentially a resource they haven't discovered yet.

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3. Always be testing

Just because you have an offer that is working well don't be afraid to mix it up. Using the same offer action, you can simply duplicate the template and tweak the content or call to action. Start by slicing off a little bit of traffic to find out if your new copy resonates differently with your users.

Do: Try giving the offer a copy tweak or different context. e.g. 10% off vs 10$ off. Is it a discount or a credit?

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