To provide a more detailed view of the retry process and its outcomes, we offer a Sankey chart representation. This visualization helps you understand the flow of orders through the retry cycle, including changes in payment methods and abandoned orders.
What the chart shows
The Sankey chart helps you visualize the following:
Initial payment attempts that can be broken down by various parameters including payment method, Funding Type, and card type
The flow of failed orders into retries, including what payment method, Funding Type, or card type was used for a subsequent transaction
Changes in payment methods during retries
Success rates of retries with different payment methods
Orders that were abandoned after a failed attempt
How to interpret the chart
The Failed Order Flow Analysis is a quick visualization tool to understand your customer checkout experience and more specifically identify if there are any specific patterns to why customers drop off after a failed attempt.
If you notice that there aren't any retries, reach out to our team. It could be because of the way you have integrated with your payment provider that is showing each retry as an independent transaction, or it could also be because your customers aren't retrying at all.