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Spring ’23 Product Updates: Unlock the Right Growth Levers to Thrive Through Economic Uncertainty

The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential.  While it may be challenging to acquire new customers, it’s not impossible to ride out …

Learnings in usability design

Here’s a simple rule for web usability – Don’t make them think. First impressions count. Often, way more than you’d imagine. Your acquisition efforts will go in vain if your site’s usability sucks. These are 5 vital lessons that I’ve learnt so far.