How can a SaaS business extend its cash runway, plan its runway for the upcoming quarters and avoid pitfalls?

How’s your SaaS business doing right now? Better than last year? Are your customers satisfied? Are your deals closing? To answer those important questions about your performance — and to make sure your business is headed in the right direction — you have to track KPIs. KPIs, or Key Performance Indicators, are metrics that quantify …

Continue reading “32 SaaS KPIs Every Company Should Track”

How can you read the tea leaves and see into your company’s financial future, especially when it comes to the rise of subscriptions? As David Appel, the Head of Subscriptions & SaaS Vertical at Sage Intaact, cloud-based financial management, and services company, said, the future macro trends are already playing out in today’s market.  “You’re …

Continue reading “Figuring out the Future Financial Stack Trends for High Performing Teams: Insights from David Appel”

The first challenge for any company is to get customers to believe in them and take the first step to subscribe to their product. Once you have a solid customer base, then comes the next challenge — choosing the right customer retention strategies. Yes, if you’re just starting your company, acquiring new customers is the …

Continue reading “16 Effective Customer Retention strategies (plus examples!)”

23 ways you could get that involuntary churn under control.

Calculating your churn rate and understanding its impact.

How to understand why your customers are leaving and what you can do about it.

Customer churn is worrisome. Here’s a guide for you to make churn analysis microscopic, and a 10-step process to help you reduce customer churn proactively.

Are you using the right Sales Forecasting model for your scaling SaaS business? Here’s a complete breakdown of five types of sales forecasting models.