There are no small pricing experiments, only small revenues.

Monitoring a company’s cash flow is a quick way to understand how well the business is doing. But there can be different metrics in revenue reporting. Accurately reporting revenue may get tricky as subscription businesses expand and customize their offerings. The amount of revenue that may be earned in a given period may not be …

Continue reading “Understanding Revenue Recognition Methods”

Learn how to make suitable pricing decisions, factors to consider, and several data-driven pricing strategies for your subscription business.

E-learning platforms are riding the growth wave, with platforms like Class Central, Coursera, EdX, and more having grown exponentially in the last year. The Massive Open Online Course (MOOC) market size is projected to reach USD 67.18 Bn by 2027, from USD 7.34 Bn in 2020, growing at a CAGR of 37.2% during 2021-2027. And …

Continue reading “LMS Pricing – Choose the Right Fit for Your E-Learning Platform”

Churn is a universal problem that every company faces. Let’s look at some real-life examples and understand how companies in SaaS dealt away with churn.

We bought together 15 RevOps practitioners to help upgrade your RevOps strategy. This step-by-step guide will equip you to build an efficient revenue operations function.

The first rule of SaaS pricing is to keep testing. Here’s a checklist that will make sure that no pricing experiment ever plays out to be an afterthought.

Lessons from Michelin, Google, and certain other SaaS companies that got their pricing right.

Is growth an inevitable outcome of the SaaS model? Of course, not. But what does data tell us about companies that are making it so? Let’s find out.