Summary

In today's business landscape, success isn't just about acquiring new customers; it's also about retaining existing ones. Deal cycles have become longer and more unpredictable since 2022, requiring firms to demonstrate value more effectively.

While businesses used to rely on new customer acquisition for growth, now they must focus on nurturing existing customer relationships. Retaining customers for longer periods is crucial for maximizing Customer Lifetime Value (CLTV) and increasing upsell opportunities. The first step toward becoming a retention-friendly organization is understanding and preventing churn.

This course equips you with the essential skills to identify potential churn risks, understand the drivers behind customer defection, and implement data-driven strategies to foster customer retention. Through practical case studies and interactive exercises, you'll learn how to create personalized win-back campaigns to re-engage at-risk customers.