Subscriptions are taking over the world.

Acquiring customers is not enough. Unlike one-time transaction arrangements, subscriptions require you to delight your customers time and again. Get a hang of delivering well on customer-lifecycle management to grow your subscription business.

Lesson 06

Delighting Customers

Learn all about freemiums, trials and other ways to supercharge your subscriptions. Make your CX stand out and set your business for hyper-growth.

Lesson 07

Scaling Subscriptions

Starting with BillingOps

Certified Expert in BillingOps (Beginner Level)

Streamline recurring billing and invoicing operations for your growing subscription business.

3 Lessons

Introduction to BillingOps

Get a hang of the complexities involved in scaling a recurring billing engine. Learn to navigate the same in a systematic way.

Driving Efficiencies in Billing

Master the essential two steps towards optimising your billing operations.

Setting up your BillingOps to unlock massive scale

Simplify and customize your invoice operations. Learn to set up billing on the basis of usage. Never miss out on another pro tip to ace the customer experience w.r.t your billing and invoicing.

Scaling BillingOps

Certified Expert in BillingOps (Advanced)

A follow up to the beginner certification, in this advanced certification, learn all about payment scheduling and collection processes.

3 Lessons

Efficient Payment Scheduling

From Calendar Billing, Charges, Consolidated Invoicing to Multiple Payment Methods, Payment Gateways and Currencies, you will learn about a host of topics to make you a BillingOps pro!

Scaling your SaaS Business

Benefit from a blueprint that helps you set up a billing system in a way each of your customers feels like it were custom-made for them.

Efficient Payment Collections

Depending on the nature of your industry and the stage where you are with respect to your growth, you might want to provide multiple ways and currencies for customers to pay you. Learn how to get it all streamlined for scale.

Tackling Churn

Short Course on Fundamentals of Churn

In this 20-minute short course, familiarise yourself with the causes of churn, types of churn and best practices to analyse and counter it. Deep dive into measuring and managing all types of churn.

3 Lessons

Let’s get to the bottom of churn with real-life examples. Learn ways to identify and pre-empt churn.

Introduction to Churn

Churn can be voluntary or involuntary. And there are ways to arrest both. Not all churn is bad churn. Some of it is important to help arrive at the right fit of customers that are best suited to your product offering. Deep dive into measuring and managing all types of churn.

Types of Churn

What can our business data tell us about churn? Learn to identify which customers are churning, why they are churning and what can be done to stop them from churning.

Analysing Churn

Running Pricing Experiments

Short Course on SaaS Pricing Experiments

Learn all about getting your SaaS pricing right by running structured, systematic, easy to set-up experiments.

3 Lessons

Ellie Mees

Revenue Enablement Specialist, Chargebee

One of the key propellers for hyper-growth of SaaS businesses is ‘right pricing’. But there is no permanent ‘right’ pricing- the key is to keep experimenting. And yet, most SaaS businesses are hesitant to change their pricing. Make the most of your pricing with this short course.

Why Pricing Experiments?

Industry Best Practices in Pricing

Learn all about pricing trade secrets through real-life pricing page teardowns. Learn from the best.

Setting up your own Pricing Experiment- Hands-on Demo

This course will take you through some quick ways to run experiments without disturbing your day-to-day conversions. Let Ellie help you set up your very own pricing experiment to set you on a path for higher business growth.