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Acing SaaS Pricing
Saas Pricing Masterclass
Get all your pricing hacks right in this 25-minute Masterclass.
3 Lessons
Kyle Poyar
Operating Partner, OpenView
Lesson 01
The Pricing DDx
As per Kyle, most SaaS companies pull their pricing out of thin air. You needn’t do that. Learn ways to diagnose problems with your pricing today and how to go about fixing it with a real-life Pricing Teardown example.
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Lesson 02
How to drive a Pricing Change?
There’s a 98% chance that a pricing increase will lead to a revenue increase. Yet, most businesses fear a pricing change. In this lesson, overcome your fear of driving a price increase. Unlock the secret checklist for driving an effective pricing change.
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Lesson 03
How to track the impact of a Pricing Change?
What comes after a pricing change? How to assess its impact? Find out answers to all these and more and make that hard-earned pricing change count!
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Mastering SaaS Analytics
Certified Expert in SaaS Analytics
Master all SaaS metrics applicable to your business stage and business objectives.
3 Lessons
Lesson 01 - 02
Initial Stage, Growth Stage, Maturity Stage Metrics
Implementing the right metrics at the right time can make all the difference. Find out what metrics make the best sense for your specific business stage and your business objectives.
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Lesson 03 - 07
Acquisition, Finance, Retention & Revenue Metrics
CAC, CAC-LTV Ratio, MRR, ARR, Churn rates, Retention rates - you name the metric and we got it all covered for you. Dive deep into these key business growth indicators and compare yours against the industry benchmarks.
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Lesson 08
Hands-on with SaaS Analytics
Diagnose your recurring revenue problems and learn how to leverage various subscription analytics tools out there to stay on top of all key SaaS Metrics.
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Driving Subscription Growth
Become a Certified Subscription Manager
Learn the ropes of setting up and scaling a subscription-based model. How to price a subscription-based product, how to acquire customers - find answers to all this and more in this course.
3 Lessons
Lesson 01 - 05
Setting Up your Subscription business and Acquiring Customers
Choose from a host of different subscription based business models for your initial set-up. Set your winning customer acquisition strategies into motion.
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Lesson 06
Delighting Customers
Acquiring customers is not enough. Unlike one-time transaction arrangements, subscriptions require you to delight your customers time and again. Get a hang of delivering well on customer-lifecycle management to grow your subscription business.
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Lesson 07
Scaling Subscriptions
Learn all about freemiums, trials and other ways to supercharge your subscriptions. Make your CX stand out and set your business for hyper-growth.
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Scaling BillingOps
Certified Expert in BillingOps (Advanced)
A follow up to the beginner certification, in this advanced certification, learn all about payment scheduling and collection processes.
3 Lessons
Lesson 01
Efficient Payment Scheduling
From Calendar Billing, Charges, Consolidated Invoicing to Multiple Payment Methods, Payment Gateways and Currencies, you will learn about a host of topics to make you a BillingOps pro!
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Lesson 02
Scaling your SaaS Business
Benefit from a blueprint that helps you set up a billing system in a way each of your customers feels like it were custom-made for them.
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Lesson 03
Efficient Payment Collections
Depending on the nature of your industry and the stage where you are with respect to your growth, you might want to provide multiple ways and currencies for customers to pay you. Learn how to get it all streamlined for scale.
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Tackling Churn
Short Course on Fundamentals of Churn
In this 20-minute short course, familiarise yourself with the causes of churn, types of churn and best practices to analyse and counter it. Deep dive into measuring and managing all types of churn.
3 Lessons
Lesson 01
Introduction to Churn
Let’s get to the bottom of churn with real-life examples. Learn ways to identify and pre-empt churn.
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Lesson 02
Types of Churn
Churn can be voluntary or involuntary. And there are ways to arrest both. Not all churn is bad churn. Some of it is important to help arrive at the right fit of customers that are best suited to your product offering. Deep dive into measuring and managing all types of churn.
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Lesson 03
Analysing Churn
What can our business data tell us about churn? Learn to identify which customers are churning, why they are churning and what can be done to stop them from churning.
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Running Pricing Experiments
Short Course on SaaS Pricing Experiments
Learn all about getting your SaaS pricing right by running structured, systematic, easy to set-up experiments.
3 Lessons
Ellie Mees
Revenue Enablement Specialist, Chargebee
Lesson 01
Why Pricing Experiments?
One of the key propellers for hyper-growth of SaaS businesses is ‘right pricing’. But there is no permanent ‘right’ pricing- the key is to keep experimenting. And yet, most SaaS businesses are hesitant to change their pricing. Make the most of your pricing with this short course.
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Lesson 02
Industry Best Practices in Pricing
Learn all about pricing trade secrets through real-life pricing page teardowns. Learn from the best.
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Lesson 03
Setting up your own Pricing Experiment- Hands-on Demo
This course will take you through some quick ways to run experiments without disturbing your day-to-day conversions. Let Ellie help you set up your very own pricing experiment to set you on a path for higher business growth.
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