How a Transportation SaaS leader grew 80x in 3 years with an eye on Customer Retention

Realizing the potential for digitization in the physical economy, Motive (formerly KeepTruckin) was born — an IoT data platform that connects vehicles, equipment, and facilities to the cloud, enabling customers to automate their operations and grow without compromising safety, productivity, and profitability.

While Motive had prioritized retention efforts from day one, their dependence on the workforce turned out to be a resource blocker. Even with intense hiring, handling a wave of renewals for all their subscribers and mitigating the off-chance of cancellations became a challenge.

By keeping customer retention at the forefront of their operations, Motive reformed their automation and retention processes with Chargebee Retention to unlock growth at scale.

Learn the latest insights into the market environment with Mark Thomason from IDC, and discover how Motive leveraged customer retention as a growth strategy with John Gleeson, VP of Customer Success at Motive.