01
Acquire
Convert visitors into members, run the first-year arc, and test promotional offers.
MEMBERSHIP & LOYALTY
Launch and Grow a Paid Membership Program
Pret launched Club Pret on Chargebee in seven weeks.
A paid membership gives an occasional customer a reason to return, spend, and stay. Chargebee helps consumer brands convert visitors into members, run the first-year journey, optimize every renewal, and grow revenue from the members already on the books.
Trusted by 6,500+ companies
- Conde Nast
THE PROBLEM
Turn Occasional Customers Into Paying Members
The relationship already exists. The recurring revenue behind it usually doesn't.
Most consumer brands have customers who come back again and again without ever becoming a committed, paying relationship. Every idea for turning that into a membership — a new tier, a better trial, a smarter renewal — waits on an engineering sprint, so it ships in quarters instead of weeks.
Chargebee moves membership pricing, checkout, and the first-year journey into your team's direct control. You launch, test, and adjust the program the moment you see the opening, the way Pret took Club Pret live in seven weeks and recorded 17.8 million redemptions in its first three months.
Run the Membership Lifecycle End to End
Chargebee handles every stage, from the first checkout to the recovered renewal.
02
Grow
Move members into higher tiers, optimize renewals, and expand with add-ons and bundles.
03
Retain
Meet cancel intent with the right save offer, then win back lapsed members.
04
Recover
Retry failed member payments automatically and keep involuntary churn off the queue.
THE MEMBER LIFECYCLE
Run Every Stage of the Member Year
From first checkout to recovered renewal, each stage is configuration your team controls directly.
ACQUIRE
Convert More Visitors Into Paying Members
High member volume rewards checkout built for conversion.
Chargebee gives membership brands configurable hosted pricing pages, tested offers, and checkout flows tuned for scale. A new member moves through a predictable arc: a cooling-off period, a free trial, an introductory rate, then renewal.
Chargebee runs every stage of that arc as configuration, so you shape member onboarding without an engineering release. Test intro rates, trial lengths, and welcome offers through the UI, then measure which combination turns a visitor into a renewing member.
GROW
Grow Revenue From the Members Already on the Books
Renewal is where membership revenue compounds.
Chargebee lets you align renewal pricing to the value each member receives, then measure the revenue retained. Entitlement gating ties product access to membership tier, so members see a clear reason to move into a higher bundle.
Upsell and cross-sell members into new products and bundles as their engagement grows.
Club Pret subscribers spend 4x more than non-subscribers, and one in four Club Pret transactions includes an additional purchase — evidence Pret continues to build on through ongoing experimentation.
RETAIN
Keep Members From Reaching Cancel
Some members who consider leaving only need a better offer.
Chargebee Growth reads member behavior and payment patterns, then presents the offer most likely to keep each member. That may be a pause, a discount, a skip, or a lower tier.
Cancellation save flows meet members at the cancel moment. Win-back campaigns bring lapsed members back with an offer built for their history.
In Chargebee's 2026 Global Consumer Insights Report, 58% of consumers have paused instead of canceling when given the option, and local teams in France and the US ran their own retention offers with no developer sprint.
RECOVER
Recover the Revenue Members Already Meant to Pay
A failed payment is a fixable moment, not a decision to leave.
Chargebee retries failed transactions at the right time and amount for each member. Dunning sequences reach members with the right message before a card declines.
Recovery performance stays visible in real time, so involuntary churn shows up on a dashboard instead of a support queue.
PROOF
Hear It From the Team Behind Club Pret
Club Pret launched in seven weeks and is now a growing part of Pret's business.
“We are immensely excited about the future of Club Pret. It's a huge part of the business.”
WHO IT'S FOR
Serve the Teams Who Own the Membership
Two groups share one platform across the member year.
Product and growth leads
Design tiers, benefits, and offers, and change them without an engineering release.
Loyalty and membership leads
Own the program end to end: sign-ups, tier design, renewals, saves, and win-back.
DIGITAL AND PHYSICAL
Run a Membership at the Counter, Not Just Online
A consumer brand often needs a membership that works in store.
Many memberships live entirely online. A membership tied to a physical purchase has to clear in the seconds a customer stands at a counter.
Chargebee confirms subscription status and billing in real time while the payment and redemption layers do their part. The member experience stays fast whether the purchase happens in an app or in store, across any of 16 markets.
See in-store membershipsWHAT POWERS MEMBERSHIP REVENUE
Power Membership Revenue at Scale
Every feature needed to run a membership at volume.
Pricing Models
Tiered and flat-fee pricing, bundles, and pay-as-you-go add-ons, launched through the UI.
Catalog and Entitlements
Free-to-paid conversion with entitlement gating built into every tier, plus promo codes.
Billing Automation
High-volume membership billing, cancellation management, and win-back flows.
Payments
Alternative payment methods and gateway orchestration, plus dunning and recovery.
Customer Experience
Hosted pricing and checkout tuned for conversion, plus cancellation saves and offers.
Frequently Asked Questions
Chargebee supports rapid setup through hosted checkout and a configurable catalog. Pret launched Club Pret on Chargebee in seven weeks. Plans, tiers, and offers are configured in the UI without a billing rebuild.
Entitlement gating ties benefits to tier, so you decide what each level unlocks and change it as configuration. Teams add tiers, move a benefit between levels, or bundle products without a release.
Chargebee ties product access to membership tier, so members see a clear path to a higher bundle. Teams align renewal pricing to the value each member receives and run upsell offers as experiments.
Chargebee Growth reads member behavior and payment patterns, then presents the save offer most likely to keep each member: a pause, discount, skip, or downgrade. Win-back reaches members who did lapse.
Yes. Chargebee's no-code interface lets local marketing and growth teams configure tiers, benefits, promotions, and save flows directly. Pret's local teams ran retention offers without product-team involvement.
Yes. Paid loyalty programs bill like subscriptions and gate benefits like tiers, so both run on one catalog. You set the fee, the tier, and the benefits, then change them without a release.
Yes. Chargebee runs the member journey across digital and physical channels. Pret operates Club Pret at the barista counter across 700+ shops in 16 markets and multiple currencies.
Build and Grow Your Membership Revenue
Convert visitors into members, run the first-year journey, and grow revenue from the base. G2 Leader, Summer 2026 · 6,500+ customers · SOC 2 Type II.
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