01
Price & Package
Model tiers, bundles, and plan structures through the UI, and launch the same day.
MAXIMIZE REVENUE PER CUSTOMER
Grow ARPU From the Subscribers You Already Have
Acquisition brings them in. ARPU shows how much revenue you grow from each relationship.
Subscriber behavior signals opportunity and risk before it appears in revenue. Chargebee connects those signals with revenue context across pricing, expansion, retention, and recovery. Subscriber Intelligence is Chargebee’s approach to connecting that context across the subscriber lifecycle.
Trusted by 6,500+ companies
THE PROBLEM
Find the Revenue Already Inside Your Base
You know the ARPU levers. The signals that time them sit unused.
You know the levers that grow ARPU: better pricing, timely upgrades, richer bundles, sharper renewals. The signals that help time those moves already sit in your subscription data. But when every change waits on engineering, experiments run quarterly instead of weekly.
Chargebee connects that context to pricing, packaging, and offers your team controls directly. Revenue per subscriber becomes a number you actively manage rather than inherit.
HOW IT WORKS
Run Six Moves That Grow Revenue Per Subscriber
Each move connects a subscriber signal to a revenue action.
02
Convert at Checkout
Hosted pricing and checkout with A/B testing, 40+ payment gateways, and local currencies.
03
Expand & Upsell
Use usage and engagement signals to place upgrade and cross-sell offers when they become relevant.
04
Optimize Renewals
Learn how each cohort responds, then price the next renewal on what you learned.
05
Protect the Base
Flag churn risk 30 to 60 days early and present a relevant save path.
06
Recover Payments
Revive adapts recovery to each failed payment at the transaction level.
THE ARPU PLAYBOOK
Six Levers, One Platform, All in Your Control
Move from a number you inherit to a number you manage. Each lever is configuration, not an engineering project.
PRICE & PACKAGE
Run Pricing Experiments Every Week
Put more pricing ideas into market and measure their ARPU impact.
Subscriber response shows where pricing may have room to move and what to test next. Growth and product teams control tiers, bundles, trial lengths, and offers directly, so every experiment adds context for the next pricing decision.
A/B test pricing tables and packaging as configuration through the UI. Support tiered, flat-fee, bundled, hybrid, and pay-as-you-go add-on models from one catalog. Measure lift in revenue per subscriber, not clicks.
In Chargebee's 2026 Global Consumer Insights Report, 67% of consumers would switch to pay-as-you-go or hybrid pricing if given the option.
See the full pricing experimentation playbook:Experimenting With Pricing.
EXPAND
Turn Feature Access Into a Repeatable Upgrade Path
The fastest ARPU gains come from moving subscribers into higher tiers.
Chargebee Entitlements separates what a subscriber pays from what they access. Gate premium features to higher tiers or move a feature into a paid add-on. Usage and entitlement thresholds can reveal when an upgrade path becomes relevant.
When a subscriber reaches a plan limit, the upgrade path is already priced and packaged. Access updates the moment they upgrade.
EXPAND
Trigger the Right Offer at the Moment Intent Peaks
Expansion revenue is revenue your product already earns and has yet to collect.
Plan type, tenure, payment history, usage, and engagement can reveal when a subscriber may be ready for more. Reaching 80% of a plan limit or staying highly engaged on an entry tier creates a clear expansion moment.
Put an upgrade, cross-sell, or bundle offer into market, then test which version lifts revenue per subscriber.
Agorapulse moved from packaged plans to seat-based tiers, so pricing scales with each customer's team size and workload.
RENEWALS
Price the Renewal to the Subscriber in Front of You
Willingness to pay shifts over time. Renewal pricing should move with it.
Renewal is a pricing decision that improves with every test. Tenure, current plan and price, renewal history, and cohort response can reveal where pricing has room to move.
Renewal Price Optimization gives your team the controls to test those changes across existing subscribers. Test increases with selected segments and hold price where stability matters.
PROTECT THE BASE
See Churn Risk Before the Cancel Button
ARPU growth compounds only when the base holds.
Traditional churn reporting tells you who already left. Churn Propensity Scores flag subscribers showing risk 30 to 60 days before cancel intent is explicit.
Chargebee Growth can then present a pause, downgrade, skip, or discount while there is still time to intervene. Win-back gives lapsed high-value subscribers a path back.
Chargebee Growth redirected 44% of Club Pret members who started to cancel.
In Chargebee's 2026 Global Consumer Insights Report, 58% of consumers have paused instead of canceling when given the option.
For the full retention and churn-management motion, seePrevent and Predict Customer Churn.
RECOVER
Give Every Failed Payment a Recovery Strategy of Its Own
Match each failed payment to the right recovery path.
Revive weighs more than 200 signals around each failed payment and determines whether to retry now, retry later, or request updated payment details. Each failed payment receives a transaction-level recovery decision.
Cafeyn reduced involuntary churn by 90% on Chargebee across its 2M+ subscribers.
PROOF
Hear It From a Team Growing ARPU
Pricing control turns into revenue when experiments ship in hours.
“With pricing experiments through Chargebee, our acquisition revenue went up by 20%, and we managed to increase our net new acquisitions per month by over 40%.”
BUILT FOR THE ARPU OWNER
Serve the Team That Owns Revenue Per Subscriber
Three leaders share one connected revenue view.
Head of Growth
Own the revenue-per-subscriber mandate across conversion, expansion, renewal, and retention.
VP Product / CPO
Turn tiers, entitlements, and bundles into configuration your team controls directly.
GM / VP Subscriptions
Run pricing, renewals, expansion, and payment recovery from one platform.
Frequently Asked Questions
ARPU is average revenue per user, the revenue a business earns per active subscriber over a period. ARPU growth compounds lifetime value and improves payback on acquisition spend.
ARPU measures what each subscriber is worth. Net revenue retention measures whether your base grows in value over time. Expansion, renewal pricing, and payment recovery move both, which is why they run on one platform.
Subscriber Intelligence is Chargebee's approach to using subscriber signals and revenue context to make better monetization decisions across the subscriber lifecycle. Churn Propensity Scores, Chargebee Growth, Revive, and Renewal Price Optimization are examples of how that approach shows up across the platform.
Cohort response can reveal where pricing has room to move. Every experiment adds evidence for the next decision, turning disconnected tests into a continuous learning system.
Segment first. Subscription response can show where a price increase or upgrade is worth testing and where stability may matter more. Measure revenue and retention together, then expand the change where the response supports it.
Plan type, tenure, payment history, usage, and engagement can reveal expansion moments. Teams test upgrade, cross-sell, and bundle offers and keep the version that lifts revenue per subscriber.
Chargebee supports tiered, flat-fee, bundled, hybrid, and pay-as-you-go add-on models from one catalog. Teams model and launch new plans through the UI, so pricing changes ship as configuration.
Chargebee Entitlements separates what a subscriber pays from what they access. Teams gate premium features to higher tiers or move features into paid add-ons. Access updates instantly on upgrade.
A payment gateway processes transactions. Billing manages the subscription and revenue record. Chargebee connects subscription context with pricing, expansion, retention, and recovery controls, so teams can act on what is happening across the subscriber relationship.
See What Every Subscriber Is Really Worth
Bring your ARPU goal and leave with a plan to grow it.
2026 Global Consumer Insights Report →