Where subscription data becomes your monetization engine.


Where subscription data becomes your growth engine.


Plays are experiments built on your subscription data.
Each one targets a specific audience, deploys offers through the right channel (in-app, cancel page, pricing table, or API), and tracks revenue impact automatically.
Build the play in the visual editor. The system handles offer delivery, experimentation logic, and revenue tracking.
‘‘ Segmented experimentation is where real growth happens. With Chargebee, we tested upgrade offers across user types, uncovered hidden drop-offs, and refined how we drive expansion revenue. Every experiment sharpens the next one.’’
Alejandro Giles
Revenue Specialist


Show freemium or free trial users the right offer at the right time. Deploy upgrade prompts, discount codes, or feature unlocks based on users' actions in your product. Launch from a visual builder that reads directly from your product catalog. Offers deploy instantly and update your subscription records automatically.
‘‘ Segmented experimentation is where real growth happens. With Chargebee, we tested upgrade offers across user types, uncovered hidden drop-offs, and refined how we drive expansion revenue. Every experiment sharpens the next one.’’
Alejandro Giles
Revenue Specialist


Test renewal price increases on small cohorts before rolling them out. Deploy in-app upgrade offers when usage signals expansion intent. Experiment with cross-sells, add-ons, or annual commitment offers. Track how each test moves NRR and ARPU.
Learn More‘‘ Chargebee has made our process more efficient, helped us share churn insights across the company, and given us a scalable way to leave a positive last impression on our customers. It's been a really valuable tool for us.’’
Michelle Weatherby
Product Marketing Manager


AI churn scores identify subscribers likely to cancel in the next 30-60 days. Use that signal to trigger proactive retention offers in-app, or deploy targeted save flows when they reach your cancel page. Tailor offers by risk level. Track deflection rates and revenue saved.
Learn More‘‘ Deploying Chargebee Retention changed how we approach subscriber experiences. We can target specific audiences with offers that actually resonate, and we've seen retention rates improve as a result.’’
Adam Lifshitz
Senior Director of Product

Drop in Chargebee's script and start delivering in-app offers across your website or application. One integration unlocks the full play editor, build unlimited offer experiments, test variants, and deploy to targeted audiences. No engineering dependency for each new test.

Use Chargebee API and webhooks to deliver offers through any channel: support queues, email campaigns, SMS, push notifications, or custom touchpoints in your product. Complete control over UX and placement. Chargebee handle's the targeting logic, offer rules, and revenue tracking.

Subscriptions are here to stay, but consumers' expectations are higher than ever. They want clear prices and control over plans — it's a mandate.
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