Chargebee at Dreamforce 2025: Conquering Monetization with CPQ and Usage Billing

Dreamforce 2025 brought together more than 45,000 attendees for another exceptional year of innovation, connection, and growth. Chargebee engaged with thousands of prospective companies and spent valuable time with customers and partners across speaking sessions, our booth, our “Better Billing, Better Chilling” happy hour, and throughout the event.

This year’s Dreamforce reinforced a clear message: companies building recurring revenue businesses need integrated solutions that connect CPQ, billing, and revenue recognition directly to their CRM. Chargebee demonstrated how our platform conquers these monetization challenges for Salesforce customers.

Chargebee Brings Monetization Expertise to Dreamforce

We showcased our billing and monetization expertise across three packed speaking sessions, featuring industry leaders who tackled the most pressing monetization challenges facing modern businesses.

AI Monetization Takes Center Stage

The future of AI pricing took center stage on Tuesday when Ryan Roccon, CFO of Zapier, and Kunal Agarwal, CFO of Gorgias, joined Chargebee President of GTM Brian Clark for “Monetizing Agentic AI: Lessons From Zapier & Gorgias.”

The CFOs shared firsthand insights on pricing wins, cost trade-offs, lessons learned, and strategies for monetizing AI products, offering critical guidance for companies navigating this rapidly evolving space. 

Read the Playbook for Pricing AI Agents.

The Power of Unified Billing and CPQ

On Wednesday, Chargebee’s product and operations leaders, Lior Golan (SVP, Global Business Technology), Eric Dripchak (SVP, Rev Ops), and Nithin Rangarajan (VP, Product), presented “Why Billing & CPQ Are A Perfect Match.”

The session explored how unifying billing and CPQ drives faster deals, smarter pricing, and scalable growth for modern revenue teams. Attendees learned why treating these systems as separate creates friction, while integration accelerates quote-to-cash cycles and enforces pricing compliance.

Learn more in our article: Enhanced Quote-to-Cash Efficiency: Leveraging Subscription Ramps for Multi-Year Deals.

LegalZoom Shows How to Scale AI Operations

Thursday’s session featured Ana Garcia, VP of Data and Platform Engineering at LegalZoom, alongside Chargebee’s CMO Guy Marion. In “How LegalZoom Is Crushing Growth Goals With AI,” Garcia detailed how LegalZoom has launched a new LLM-powered Concierge service that enables reps to provide hyper-personalized legal support to thousands of companies, enabled by agents and GPTs to learn and scale.

In doing so, LegalZoom achieved its December goal in June 2025, utilizing Chargebee to power its pricing and packaging experimentation. The session demonstrated how millions of SMBs worldwide trust LegalZoom’s approach to managing complex data operations at scale.

Learn more about LegalZoom’s billing evolution story.

Better Billing, Better Chilling

Chargebee partnered with Avalara and GoCardless to host “Better Billing, Better Chilling” at Spark Social on Wednesday evening. The happy hour provided the perfect setting for subscription and recurring revenue leaders to connect before heading to the Dreamforce concert. Over one hundred attendees joined us for conversations about billing automation, payment optimization, and tax compliance, accompanied by great food and drinks in a fun atmosphere.

The Chargebee Journey

At booth 202, we invited qualified prospects with recurring revenue business models to complete the Chargebee Journey. The first 250 qualifying participants received premium luggage worth $275 by exploring how Chargebee conquers monetization challenges across CPQ, billing, and revenue recognition. Hundreds of Dreamforce attendees completed the journey, engaging deeply with our platform capabilities and connecting with our team.

What’s Next on the Journey 

Dreamforce 2025 confirmed what we’ve seen throughout the year: companies need platforms that unify their monetization stack. Separating CPQ from billing creates inefficiency. Manual revenue recognition processes slow month-end close. Disconnected systems generate errors and missed revenue opportunities.

Chargebee solves these challenges by delivering CPQ, recurring billing, usage-based billing, and revenue recognition built for Salesforce. Our customers scale faster, close deals more efficiently, and gain real-time visibility into their revenue operations.

We’re grateful to our partners—Salesforce, Avalara, and GoCardless—who made Dreamforce 2025 exceptional, and to our customers who brought the event to life with their insights and stories. We’ll see you at Dreamforce 2026!

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Ready to take flight on your monetization journey? Explore Chargebee’s Salesforce Integration