Growth and monetization leads
Convert buyers into members and test what lifts member value.
Consumer Memberships
Run a Consumer Membership Program on One Platform
Pret launched Club Pret on Chargebee in seven weeks.
Turn one-time buyers into recurring members. Consumer brands add paid memberships on top of transactional and ecommerce sales. The membership grows recurring revenue, purchase frequency, and lifetime value. Chargebee runs the pricing, billing, retention, and payments behind programs like Club Pret, online and in-store.
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Serve the Teams Who Own Member Revenue
Three roles share one platform across the member lifecycle.
Product leads
Package tiers and gate benefits without a code release.
GM and VP, loyalty and membership
Own the program end to end: sign-ups, tier design, renewals, saves, and win-back.
Run the Monetization Behind Your Program
Chargebee runs the full member lifecycle, online and at the counter. When a Club Pret member orders at the counter, Chargebee confirms subscription status and billing. Adyen authorizes the in-store payment, and the redemption platform validates the benefit. All of it happens in real time, across 16 markets.
01
Acquire
Hosted pricing and checkout convert buyers into members.
02
Grow
Entitlement-gated tiers grow member value.
03
Retain
Retention meets members at the cancel moment.
04
Recover
Dunning protects renewal revenue.
Add a Recurring Relationship to a Transactional Business
Consumer memberships are a business model, not a product category.
A brand sells to occasional customers, then adds a paid membership that gives those customers a reason to return, spend, and stay. Food, beauty, fitness, retail, travel, and services all run this model, online and in-store.
Membership sits alongside an existing transactional business, so the monetization problem is specific. You convert buyers into members, run the program at high member volume, and grow revenue from members. None of it should require rebuilding how the core business already sells. Chargebee runs that layer.
Scale a Program Built for Member Volume
Four jobs, one platform, no engineering ticket per change.
CONVERT
Convert Buyers Into Members
Hosted pricing and checkout tuned for member volume.
Run hosted pricing and checkout tuned for member volume, with free trials and promotional offers. Launch new tiers and offers as configuration changes, so growth teams test weekly instead of waiting on engineering.
Convert occasional buyers at checkout, in-app, and at the counter without rebuilding how the core business already sells.
See pricing and checkoutGROW
Grow Member Value
Entitlement-gated tiers, add-ons, and bundles your business teams configure.
Entitlement-gated tiers, add-ons, and bundles, configured by business teams without engineering. Package benefits into tiers and surface upgrade paths when members are ready to spend more.
Price with the models your program needs: flat-fee memberships, tiered benefits, bundles, and promotional first-year sequencing.
Explore billingKEEP
Keep Members
Retention offers, cancellation saves, and win-back at the moment a member considers leaving.
Retention offers, cancellation saves, and win-back at the moment a member considers leaving. Chargebee Growth meets cancel intent with the save offer most likely to keep each member.
Run cancellation save flows that protect margin. Test offers on the cancel page, then keep the flows that hold both the subscriber and the margin.
See retention offersPROTECT
Protect Renewal Revenue
Dunning and payment recovery across every market and payment method you support.
Dunning and payment recovery across every market and payment method you support. Retry failed payments at the best time, across gateways and card networks.
Win-back campaigns bring lapsed members back with the right offer and timing, so renewal revenue stays predictable at member volume.
See payment recoveryWho runs this model
See Which Brands Run This Model
Membership supports a larger transactional business in every case. Chargebee adds the recurring layer without changing how the core business sells.
“We are immensely excited about the future of Club Pret. It's a huge part of the business.”
Read story
Frequently Asked Questions
A consumer membership business adds a paid membership, loyalty subscription, or benefit program on top of transactional sales. That gives occasional customers a reason to return and spend. Food, beauty, fitness, retail, and service brands all run this model.
Yes. Chargebee adds a recurring membership layer on top of a transactional or ecommerce business. Your core sales continue while the membership drives frequency, recurring revenue, and lifetime value.
Yes. Chargebee runs the member journey across digital and physical channels. Pret operates Club Pret at the barista counter across 700+ shops in 16 markets and multiple currencies on Chargebee.
Chargebee ties benefits and access to membership tier through entitlement gating, so members see a clear path to spend more. Teams run upsell, add-ons, and renewal offers as experiments, without engineering.
Chargebee Growth meets cancel intent with the save offer most likely to keep each member, plus win-back for lapsed members. Chargebee redirected 44% of Club Pret members who started to cancel.
Yes. Paid loyalty programs bill like subscriptions and gate benefits like tiers, so Chargebee runs both on one catalog. You set the fee, the tier, and the benefits, then change them without a release.
The Build & Grow a Membership Program page covers the operating motion: launch, first-year member journey, tier design, renewals, saves, and win-back.
Turn Occasional Customers Into Recurring Members
See how Chargebee runs the monetization behind a consumer membership program.
Build and grow a program →