01
Acquire
Convert visitors into members, run the first-year arc, and test promotional offers.
MEMBERSHIP & LOYALTY
Launch and Grow a Paid Membership Program
Run the member lifecycle from first checkout to recovered renewal.
A paid membership turns loyalty into recurring revenue by giving customers an ongoing reason to return, spend, and stay. Member behavior can reveal who is ready for more and who is starting to drift. Chargebee connects those signals to pricing, offers, retention, and recovery across the member lifecycle.
Trusted by 6,500+ companies
THE PROBLEM
Turn Occasional Customers Into Paying Members
The relationship already exists. The recurring revenue behind it usually doesn't.
Most consumer brands have customers who come back again and again without ever becoming a committed, paying relationship. Every idea for turning that into a membership — a new tier, a better trial, a smarter renewal — waits on an engineering sprint, so it ships in quarters instead of weeks.
Chargebee moves membership pricing, checkout, and the first-year journey into your team's direct control. You launch, test, and adjust the program the moment you see the opening, the way Pret took Club Pret live in seven weeks and recorded 17.8 million redemptions in its first three months.
Run the Membership Lifecycle End to End
Chargebee handles every stage, from the first checkout to the recovered renewal.
02
Grow
Move members into higher tiers, optimize renewals, and expand with add-ons and bundles.
03
Retain
Meet cancel intent with the right save offer, then win back lapsed members.
04
Recover
Retry failed member payments automatically and keep involuntary churn off the queue.
THE MEMBER LIFECYCLE
Run Every Stage of the Member Year
From first checkout to recovered renewal, each stage is configuration your team controls directly.
ACQUIRE
Convert More Visitors Into Paying Members
High member volume rewards checkout built for conversion.
Chargebee gives membership brands configurable hosted pricing pages, tested offers, and checkout flows tuned for scale. A new member moves through a predictable arc: a cooling-off period, a free trial, an introductory rate, then renewal.
Chargebee runs every stage of that arc as configuration, giving teams direct control over member onboarding through configuration. Early engagement signals show which members are progressing toward first renewal and which are stalling, giving you time to intervene before renewal is at risk. Test intro rates, trial lengths, and welcome offers through the UI.
GROW
Grow Revenue From the Members Already on the Books
Renewal is where membership revenue compounds.
Chargebee lets you align renewal pricing to the value each member receives, then measure the revenue retained. Entitlement gating ties product access to membership tier, so members see a clear reason to move into a higher tier, bundle, or paid add-on.
Engagement and subscription signals can point to members ready for more. Test a higher tier, bundle, or paid add-on, then use member response to inform the next offer.
Club Pret subscribers spend 4x more than non-subscribers. One in four Club Pret transactions includes an additional purchase, and Pret continues to evolve tiers and benefits through ongoing experimentation.
See the full revenue-per-member playbook: Maximize Revenue Per Customer.
RETAIN
See Members Drifting Before They Cancel
Some members who consider leaving only need a better offer.
Churn Propensity Scores flag members at risk of churning 30 to 60 days before they cancel. Chargebee Growth can then present a pause, discount, skip, or lower tier while there is still time to intervene. Win-back campaigns give lapsed members a path back based on their history.
Chargebee Growth redirected 44% of Club Pret members who started to cancel. Local teams in France and the US ran their own retention offers with no developer sprint.
In Chargebee's 2026 Global Consumer Insights Report, 58% of consumers have paused instead of canceling when given the option.
RECOVER
Recover the Revenue Members Already Meant to Pay
A failed payment is a fixable moment, not a decision to leave.
Revive adapts retry timing to each failed member payment instead of sending every failure through the same schedule. Card-expiry outreach can refresh payment details before the next charge fails, while dunning reaches members when recovery needs a response.
Card-expiry outreach can refresh payment details before the next charge fails, while dunning sequences reach members when recovery needs a response. Automated recovery turns failed payments into recoverable revenue.
WHO IT'S FOR
Serve the Teams Who Own the Membership
Two groups share one platform across the member year.
Product and growth leads
Design tiers, benefits, and offers, and change them without an engineering release.
Loyalty and membership leads
Own the program end to end: sign-ups, tier design, renewals, saves, and win-back.
DIGITAL AND PHYSICAL
Run a Membership at the Counter, Not Just Online
A consumer brand often needs a membership that works in store.
Many memberships live entirely online. A membership tied to a physical purchase has to clear in the seconds a customer stands at a counter.
Chargebee confirms membership status and eligibility in real time, while payment and redemption stay coordinated behind the scenes. The member experience stays fast whether the purchase happens in an app or in store, across any of 16 markets.
See in-store membershipsWHAT POWERS MEMBERSHIP REVENUE
Power Membership Revenue at Scale
Every feature needed to run a membership at volume.
Pricing Models
Tiered and flat-fee pricing, bundles, and pay-as-you-go add-ons, launched through the UI.
Catalog and Entitlements
Free-to-paid conversion with entitlement gating built into every tier, plus promo codes.
Billing Automation
High-volume membership billing, cancellation management, and win-back flows.
Payments
Alternative payment methods and gateway orchestration, plus dunning and recovery.
Customer Experience
Hosted pricing and checkout tuned for conversion, plus cancellation saves and offers.
“We are immensely excited about the future of Club Pret. It's a huge part of the business.”
Anne-Sophie de Weck
Global Digital Director, Pret A Manger
Frequently Asked Questions
Chargebee supports rapid setup through hosted checkout and a configurable catalog. Pret launched Club Pret on Chargebee in seven weeks. Plans, tiers, and offers are configured directly in the UI.
Entitlement gating ties benefits to tier, so you decide what each level unlocks and change it as configuration. Teams add tiers, move a benefit between levels, or bundle products without a release.
Teams align renewal pricing to member value and run upsell offers as experiments. Engagement and subscription response can indicate when a higher tier, bundle, or add-on is becoming relevant.
Churn Propensity Scores flag members showing churn risk 30 to 60 days before they cancel. Chargebee Growth can then present the relevant save path, while Revive handles failed-payment recovery automatically.
Yes. Chargebee's no-code interface lets local marketing and growth teams configure tiers, benefits, promotions, and save flows directly. Pret's local teams ran retention offers without product-team involvement.
Yes. Paid loyalty programs create recurring revenue by charging for ongoing benefits, discounts, access, or perks. Chargebee runs the recurring fee, tiers, and benefit access on one catalog, so teams change the offer without rebuilding the program.
Yes. Chargebee runs the member journey across digital and physical channels. Pret operates Club Pret at the barista counter across 700+ shops in 16 markets and multiple currencies.
Build and Grow Your Membership Revenue
Convert visitors into members, run the first-year journey, and grow revenue from the base.
G2 Leader, Summer 2026 · 6,500+ customers · SOC 2 Type II